RCS branded sender identity: what changed

The short answer

What is RCS branded sender identity?

RCS branded sender identity shows your organization's name and logo at the top of a text, so people know who it's from before they open it. When you sign up, Text-Em-All gets your name and logo approved with each carrier. It also cuts your character count: you don't waste the opening of every message introducing yourself. On the two accounts we measured, that came to 18% and 13%.

What changes

You won't have to introduce yourself in every text

On a regular text all anyone sees is a 10-digit number, so every message has to say who it's from before it can say anything else.

With your name and logo already at the top, your contacts will instantly recognize your brand. You can spend those characters on something the reader needs instead, like a date or a number to call. And if your text is just past 160 characters, dropping that introduction can bring it back inside a single credit.

What you get

Your name, your logo, and a link people can see before they tap

Each one answers the question people ask before they read a text: who is this?

Your name at the top

Your organization's name sits above the message. Tap it and there's a page with your address, your website and what you use texting for.

Your logo on the message

The same logo people know from your door and your emails, right there on the text. It does its work before anybody reads a word.

Links that show what they are

A link arrives with a title and a picture instead of a bare web address, so people know where it goes before they tap it.

Two examples

Two of our customers turned this on for very different reasons

After they put their name on the message, opt-outs fell 41% for our employment services customer and 20% for our grocery store customer, both measured against the year before.

A professional in glasses and a blazer shaking hands with someone across a desk in an office.

Employment services, federal benefits

A caseload of about 17,500 people at a time, texted about their Social Security disability benefits from lists the state supplies. Those people didn't sign up for it and they're among the most scam-targeted in the country, so being recognized is the difference between a read and a report.

A grocery store employee in an apron arranging bread on wooden display shelves.

Specialty grocery, loyalty list

A loyalty list of about 5,200 people who signed up for it, texted two or three times a week about preorders, events and limited runs. Less at stake in any one text and far more of them, so looking like an unknown number adds up across the week.

What to expect

Not every phone will show your name

Some of the people you text won't see your name and logo at all. It depends on the phone they have, the carrier they're on, and whether that carrier has approved you yet. They still get your message, as a regular text.

Coverage is growing all the time, as carriers approve more senders.

Getting there

Carriers approve you one at a time

You sign up once, and then each carrier approves you separately, on its own schedule.

Once their carrier has approved you, your name and logo reach that person. Each carrier works through its own queue, so your coverage widens in steps, and it keeps widening after your first message goes out.

That's the reason to start the registration early. We cover the cost, we walk you through the form, and 21 years of carrier relationships are what get a stuck one moving again. There's more about RCS on our RCS page.

A benefits provider put their name on the message and opt‑outs fell 41%.