SMS vs WhatsApp for business: Which channel should your business use?
You're building your messaging strategy and facing a common dilemma: should you use traditional SMS texting or popular messaging apps like WhatsApp? It's a question many businesses are grappling with as messaging apps continue to grow worldwide. Here's the reality: both SMS and WhatsApp have massive audiences. SMS reaches over 5.3 billion people globally, while WhatsApp connects more than 2...












