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Messages that Matter

SMS Marketing ROI

How ROI proves SMS marketing isn't just trendy — it's profitable

Every marketing dollar needs to work harder these days. While many marketers chase the latest social media trends or dive into complex attribution systems, SMS marketing quietly delivers some of the most impressive returns you'll find. The ROI numbers consistently outperform other established channels.

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

cold recruiting texts

Cold recruiting texts: Are they a violation and will they get blocked?

You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this:

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...

Holiday-ideas

10 SMS Holiday Marketing Ideas to Use in 2025

The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...

How to boost customer satisfaction with text alerts

Best practices for boosting customer satisfaction with text alerts

Your phone buzzes. You glance down expecting another spam message, but instead, it's your doctor's office reminding you about tomorrow's appointment. You actually feel... grateful? That's the power...

how to ask customers for reviews via text message

How to ask customers for reviews via text message

You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...

Why SMS is the future of customer support (and how to get started)

Why SMS is the future of customer support and how to get started

Your phone rings. It's a customer with a "quick question" about their account. Twenty-three minutes later, you're still on the call, having walked through three different systems, put them on hold...

How to leverage SMS marketing for personalized customer engagement

How to leverage SMS marketing for personalized customer engagement

In a world where inboxes are flooded and social feeds are overwhelming, SMS marketing cuts through the clutter like a breath of fresh air, offering a direct and personal way to connect with your...

8 Expert SMS Marketing Tips & Best Practices

Texting is one of the fastest, most direct ways to connect with your audience. Unlike emails that get buried in crowded inboxes or ads that rely on algorithms, SMS puts your message right into...