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Messages that Matter

grow your SMS subscriber list

How to build and grow your SMS subscriber list (without buying sketchy lists)

Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're working with your close contacts and a few loyal customers who engage with your other marketing channels.

Automated texting 101: 7 Ways to simplify your messaging workflow

It's Monday morning, and your team is already handling dozens of appointment confirmations, schedule updates, and follow-up messages. Customer service reps are typing the same reminder texts over and...

Best emergency alert tools for teams & organizations

Best emergency text alert tools for teams and organizations

Sign up and register now for free to prevent delays in emergency communication. Emergencies don’t wait for email. When a storm shuts down power, a chemical spill forces an evacuation, or an IT...

sms analytics

SMS analytics guide: Track marketing ROI & engagement

Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...

Free SMS campaign calendar templates to plan your year

Planning SMS marketing campaigns without a clear schedule leads to missed opportunities, over-messaging, and frustrated subscribers. You might send three promotional texts in one week, then go silent...

SMS Marketing ROI

How ROI proves SMS marketing isn't just trendy — it's profitable

Every marketing dollar needs to work harder these days. While many marketers chase the latest social media trends or dive into complex attribution systems, SMS marketing quietly delivers some of the...

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

cold recruiting texts

Cold recruiting texts: Are they a violation and will they get blocked?

You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this:

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...