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Messages that Matter

SMS CRM Integration

SMS CRM integration: How to connect texting to your CRM

You know that feeling when you're toggling between your texting platform and your CRM, copy-pasting phone numbers, and wondering if there's a better way? There is. SMS CRM integration takes your customer data and your text messaging platform and puts them in the same place—so your team stops wasting time and your customers get better, more personalized communication.

fresh text messaging strategy

How to keep your text messages fresh: Balancing reminders with human connection

Do you ever pull up your sent messages and realize they all sound identical? If you're sending text after text that reads like a robotic appointment reminder, you're probably wondering why engagement...

business texting trends 2026

Business texting trends 2026: What's actually changing?

Remember when texting was just for making weekend plans with friends? Fast forward to today, and SMS has become one of the most powerful ways businesses connect with customers. But here's the thing:...

blog title image complete tcpa compliance checklist

SMS Compliance Checklist for TCPA-Safe Business Messaging

Every organization faces the same tension: how do you reach customers without crossing legal or ethical lines? The Telephone Consumer Protection Act (TCPA) sets the ground rules for responsible...

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Yes, we added 2FA. Here's why.

The texting industry is seeing an increase in account breaches where attackers gain access to accounts and send unauthorized messages. Attackers look for weak points such as shared usernames and...

Human touch in an AI world

Human touch in an AI world: Why texting for customer engagement matters

Your phone buzzes. It's a text from your dentist's office: "Hi Sarah, this is Jenny from Bright Smiles. I noticed you missed your cleaning appointment yesterday – life happens! Want to reschedule for...

To deliver the messages that matter

Delivering the messages that matter

Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...

Understanding SMS & MMS Billing Blog Image

Understanding SMS & MMS billing: Why some texts cost more

When you send a text through Text-Em-All, there’s a lot happening behind the scenes. Unlike internet-based messaging apps (WhatsApp, Facebook Messenger, etc.) that use data or Wi-Fi, SMS and MMS go...

sms for financial services

SMS for financial services: Building trust with text alerts and reminders

Your phone buzzes at 11:47 PM. "Fraud Alert: Did you attempt a $500 purchase at MegaMart Electronics? Reply YES or NO." Your heart skips a beat – you've been asleep for an hour. You quickly type "NO"...

grow your SMS subscriber list

How to build and grow your SMS subscriber list (without buying sketchy lists)

Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're...