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Messages that Matter

Human touch in an AI world

Human touch in an AI world: Why texting for customer engagement matters

Your phone buzzes. It's a text from your dentist's office: "Hi Sarah, this is Jenny from Bright Smiles. I noticed you missed your cleaning appointment yesterday – life happens! Want to reschedule for next week? We have openings Tuesday at 2pm or Thursday at 10am. Just reply with what works! 😊"

To deliver the messages that matter

Delivering the messages that matter

Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...

Understanding SMS & MMS Billing Blog Image

Understanding SMS & MMS billing: Why some texts cost more

When you send a text through Text-Em-All, there’s a lot happening behind the scenes. Unlike internet-based messaging apps (WhatsApp, Facebook Messenger, etc.) that use data or Wi-Fi, SMS and MMS go...

sms for financial services

SMS for financial services: Building trust with text alerts and reminders

Your phone buzzes at 11:47 PM. "Fraud Alert: Did you attempt a $500 purchase at MegaMart Electronics? Reply YES or NO." Your heart skips a beat – you've been asleep for an hour. You quickly type "NO"...

grow your SMS subscriber list

How to build and grow your SMS subscriber list (without buying sketchy lists)

Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're...

Automated texting 101: 7 Ways to simplify your messaging workflow

It's Monday morning, and your team is already handling dozens of appointment confirmations, schedule updates, and follow-up messages. Customer service reps are typing the same reminder texts over and...

Best emergency alert tools for teams & organizations

Best emergency text alert tools for teams and organizations

Sign up and register now for free to prevent delays in emergency communication. Emergencies don’t wait for email. When a storm shuts down power, a chemical spill forces an evacuation, or an IT...

sms analytics

SMS analytics guide: Track marketing ROI & engagement

Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...

Free SMS campaign calendar templates to plan your year

Planning SMS marketing campaigns without a clear schedule leads to missed opportunities, over-messaging, and frustrated subscribers. You might send three promotional texts in one week, then go silent...