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Messages that Matter

SMS Marketing ROI

How ROI proves SMS marketing isn't just trendy — it's profitable

Every marketing dollar needs to work harder these days. While many marketers chase the latest social media trends or dive into complex attribution systems, SMS marketing quietly delivers some of the...

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...

Holiday-ideas

10 SMS Holiday Marketing Ideas to Use in 2025

The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...

how to ask customers for reviews via text message

How to ask customers for reviews via text message

You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...

Why SMS is the future of customer support (and how to get started)

Why SMS is the future of customer support and how to get started

Your phone rings. It's a customer with a "quick question" about their account. Twenty-three minutes later, you're still on the call, having walked through three different systems, put them on hold...

How to leverage SMS marketing for personalized customer engagement

How to leverage SMS marketing for personalized customer engagement

In a world where inboxes are flooded and social feeds are overwhelming, SMS marketing cuts through the clutter like a breath of fresh air, offering a direct and personal way to connect with your...

SMS vs Email Marketing: Which Channel Works Best?

SMS and email are two of the most reliable digital marketing channels available today. Both have a long track record of helping businesses increase engagement, improve conversions, and reach...

Targeting Customers Effectively: Retail SMS Strategies That Work

Retail SMS Strategies That Boost Customer Engagement

Shoppers today are bombarded with emails, social media ads, and push notifications, making it harder than ever for retail brands to break through the noise. SMS marketing provides a direct and...

RCS Marketing - Your Ultimate Guide

Your Comprehensive Guide to RCS Marketing

Rich Communication Services (RCS) is the latest and most sophisticated medium for modern text marketing campaigns. It allows you to send branded messages, carousels, buttons, high-resolution photos...