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Messages that Matter

sms marketing best practices that turn texts into sales

Proven SMS marketing best practices that turn texts into sales

Here's something to think about: you check a text message on your phone within minutes, but those 47 unread emails in your inbox sit there for hours. This immediate response shows the real power of...

How to build and grow your SMS subscriber list (without buying sketchy lists)

Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're...

free sms campaign calendar templates to plan your year

Free SMS campaign calendar templates to plan your year

Planning SMS marketing campaigns without a clear schedule leads to missed opportunities, over-messaging, and frustrated subscribers. You might send three promotional texts in one week, then go silent...

SMS marketing ROI: How to calculate returns and maximize business impact

Every marketing dollar needs to justify itself. SMS marketing consistently delivers some of the highest returns in digital marketing, but many businesses still rely on gut feelings rather than actual...

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...

Holiday-ideas

10 SMS Holiday Marketing Ideas to Use in 2025

The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...

how to ask customers for reviews via text message

How to ask customers for reviews via text message

You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...

Why SMS is the future of customer support (and how to get started)

Why SMS is the future of customer support and how to get started

Your phone rings. It's a customer with a "quick question" about their account. Twenty-three minutes later, you're still on the call, having walked through three different systems, put them on hold...

How to leverage SMS marketing for personalized customer engagement

How to leverage SMS marketing for personalized customer engagement

In a world where inboxes are flooded and social feeds are overwhelming, SMS marketing cuts through the clutter like a breath of fresh air, offering a direct and personal way to connect with your...