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Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

SMS Marketing ROI

How ROI proves SMS marketing isn't just trendy — it's profitable

Every marketing dollar needs to work harder these days. While many marketers chase the latest social media trends or dive into complex attribution systems, SMS marketing quietly delivers some of the...

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...

Holiday-ideas

10 SMS Holiday Marketing Ideas to Use in 2025

The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...

how to ask customers for reviews via text message

How to ask customers for reviews via text message

You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...

How to leverage SMS marketing for personalized customer engagement

How to leverage SMS marketing for personalized customer engagement

In a world where inboxes are flooded and social feeds are overwhelming, SMS marketing cuts through the clutter like a breath of fresh air, offering a direct and personal way to connect with your...

8 Expert SMS Marketing Tips & Best Practices

Texting is one of the fastest, most direct ways to connect with your audience. Unlike emails that get buried in crowded inboxes or ads that rely on algorithms, SMS puts your message right into...

SMS Marketing 101: What It Is, Why It Works, and More

SMS marketing gives businesses a fast, direct way to reach customers. With open rates as high as 98% and most texts read within minutes, it’s one of the most immediate and effective marketing tools...

SMS vs Email Marketing: Which Channel Works Best?

SMS and email are two of the most reliable digital marketing channels available today. Both have a long track record of helping businesses increase engagement, improve conversions, and reach...

How to Write a Prayer Request (With Examples)

Sharing a prayer request is a simple way to invite others to support you or someone in your community. Whether you're asking for healing, guidance, or gratitude, it helps create a sense of connection...