How to Reduce SMS Opt-Outs: 8 Helpful Strategies
Reaching your audience in the palm of their hand through texting is a valuable tool. However, if you’re receiving many opt-outs, it’s likely your messages aren't providing value to your customers,...
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How to Measure and Improve Your SMS Delivery Rate
Businesses and organizations constantly seek innovative ways to reach and engage with their audience. SMS messaging has emerged as a powerful way to connect with customers, with better delivery and...
How to Gauge Success: 6 SMS KPIs
Whether you're a business, nonprofit organization, educational institution, or any other entity, reaching your target audience via SMS can be a powerful tool. But how do you know if your text...
SMS Response Rate: Why It’s Important and How to Improve It
Mass texting services have emerged as a powerful tool for reaching large audiences quickly and conveniently. However, the ultimate effectiveness of a mass texting campaign extends beyond the volume...
SMS analytics guide: Track marketing ROI & engagement
Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...