- Identify yourself or your organization in your message.
- Pay close attention to the time you are sending messages, particularly when sending messages across multiple time zones.
- While our service allows recipients to opt out from receiving your messages if they answer your call or receive your text, you should have a process in place to allow people to opt out by other methods like calling or emailing you. You should then enter opt outs via our opt-out page, or permanently remove these numbers from your calling lists—ideally both.
- When promoting a text keyword, make sure to clearly communicate the type of messages you will be sending.
- DO NOT use Text-Em-All to send messages to phone numbers that were not given directly to you or your organization. This includes contacts that were acquired or purchased from a third-party list provider.
- DO NOT use Text-Em-All to initiate:
- Political messages - including messages for soliciting votes or as part of an electoral campaign.
- Telemarketing or promotional messages - including any solicitation message designed to induce the purchase of goods or services. Put simply, don’t use our service to encourage people to buy something. Period.
- Charitable contribution messages - including solicitations for donations to benefit a non-profit.
- Note: Although some of the above listed messages may be legal in certain circumstances, we respectfully decline to allow this traffic on our network.
- If you’d like to research laws and regulations affecting our group messaging service, here’s a good start:
- The Federal Communications Commission (FCC) enforces the Telephone Consumer Protection Act (TCPA), has regulations implementing the TCPA, and released a content on July 10, 2015 further clarifying its regulations.
- The Federal Trade Commission (FTC) enforces the Telemarketing Sales Rule and offers guidance on complying with it. Other useful guidance from the FTC includes rules on prohibiting unwanted prerecorded commercial calls and amendments to the Telemarketing Sales Rule regarding prerecorded calls.
- The Federal Do-Not-Call registry rules.
- Check the state laws where you are messaging to for any additional restrictions, as states can impose more restrictive requirements than the federal laws referenced above.