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What makes us different?

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Creating culture at Text-Em-All

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We believe we can make a difference together.

In an industry people love to hate, we decided to be different. Making customers and employees happy is our strategic plan, and our culture is our competitive advantage.

At Text-Em-All, we want to do more than deliver messages - we want to make a positive impact. As a purpose-driven organization, you'll discover that we strive to be a joy to do business with, prioritize greatness over growth, and put people above profit.

Our values



Our shared humanity connects us. We feel for each other and help in ways big and small.



The courage to be imperfect, to show up and be real, to be honest, to be our true selves.


Shared Excellence

We know our best can always be better, and great things are never done alone.

Our manifesto

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"Our values and manifesto aren't just talk; they guide everything we do and the decisions we make. As a result, we sleep better at night, love what we do, and have a great product."


Brad Herrman, President & Co-Founder of Text-Em-All

How we work together





We believe in fostering opportunities for genuine connections among our employees. Whether it's our get-to-know-you lunch benefit, bi-monthly TEA Talks, or Fun Zone company events, we work hard to cultivate an environment that allows us to connect and grow together.





Every week, we gather the company together for a group lunch over our Scoreboard meeting, where we practice open-book management. This meeting allows employees to get to know each other across teams, better understand what each team is doing and why, and provides a dedicated space for us to discuss important topics or issues.





It feels good to be recognized, and we prioritize recognition as a valuable part of our company culture. We've instituted multiple recognition programs throughout our office, including our Moose Award, Prize Wheel, and Recognition Cards.

Committed to making a positive impact in our industry

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Tugboat Certified

As a Certified Evergreen business, we are passionately driven by our purpose to make a positive impact. We believe that putting people over profit, focusing on long- term strategy, and embracing pragmatic innovation are all practices that lead to success. 


100% Employee Owned

In 2023, we implemented an Employee Ownership Trust and became 100% employee-owned. Now and forever, we're a private and independent business. We control our product, who we are, and what decisions we make going forward.


Small Giants

We’re a proud member of the Small Giants Community, a group of purpose-driven companies and like-minded leaders that help each other (and budding entrepreneurs) grow and work mindfully. We believe in prioritizing greatness over growth by creating a positive company culture.

Tools that guide our culture

We believe that if we make decisions that reflect our manifesto, align with our values, and adhere to our formula, we'll continue to thrive as a team and a company and ultimately fulfill our purpose.

To get a deeper understanding of our culture, download The Culture Code: A Guide to How We Work.