Mass text messaging helps you reach groups faster.
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Reach groups faster with our mass texting service
More than 44,000 organizations have relied on Text-Em-All's easy to use automated calling and mass texting service to quickly deliver messages to their contact groups. No marketing, political, or fundraising allowed. No short code mass text messaging service for sending mass information to contacts, we use toll-free or local numbers to deliver a mass text.
Text messaging templates will save you time
Deliver your text messages faster with mass texting
Text-Em-All is an easy-to-use mass texting service that’s only for sending messages people actually want to receive like school closures, job openings, church services, trash pickup, emergency notifications... you get the picture.
SIMPLE BUT POWERFUL
An easy-to-use interface lets you schedule your mass texts, add images, respond privately to replies, and opt-out contacts. Plus you get free additional users, text numbers, and transparent pricing.
REACH LARGE GROUPS FAST
Our mass texting service doesn't limit, or batch, the number of contacts in your broadcast. Five people or 50,000 - we'll get your text messages out fast.
PERSONALIZATION AND TEMPLATES
Insert fields like "first-name" to increase replies and save messages as templates to easily reuse them later.
Get detailed results for each text broadcast showing you deliveries, fails, opt-outs, and replies.
Personalized text messaging gets results
Research shows that text messages with personalization can yield a 4%-12% better response rate to your message. If you're looking to fill a job or shift quickly, get more responses to payment reminders, or even ensure more members of your congregation read a daily devotional - personalizing your message is the key.
When you personalize text messages, you are inserting custom fields into your text that automatically fill in with a contact's info.
Questions about mass texting
Companies work with aggregators to deliver SMS messages. An SMS aggregator is the middleman between wireless carriers and the best mass textingproviders. Because service providers deal with large volumes of bulk text messaging, they can negotiate discounted pricing for a text messaging service. This allows providers to build enhanced features, interfaces, and create mass texting applications that companies can use to deliver messages to their customers.
It doesn’t have to be. Text messaging is typically based on volume and how many additional features are available from the text messaging service provider. Many mass text messaging companies operate in an enterprise SaaS environment, locking customers into high priced multi-year agreements.
Some of the common pricing models include a recurring monthly fee with overages, flat-rate monthly fee with unlimited messaging, or pay as you go where you buy credits.
At Text-Em-All, we believe in simple, transparent pricing. We’re passionate about creating great user experiences for our customers, and Text-Em-All is a reflection of that passion.
In addition to prioritizing easy to use interfaces, we believe that our mass texting service should be affordable. We have two simple pricing options: monthly subscription or a pay-as-you-go option where you purchase credits to pay for any mass text.
Monthly subscriptions include unlimited text messaging to your group. Pricing is determined by how large your group is and starts at just $7.50 per month for a group up to 25. That means you can send as many mass text messages as you want to up to 25 contacts.
The pay-as-you-go option is best for high volume mass text messages. The more credits you buy, the lower the per-credit price. One credit is equal to one 160-character outbound text, per recipient. Credits never expire. If you have a large number of contacts that change frequently, or just need to send a text for an emergency, this is the better option.
While mass texting is by no means illegal, it is heavily restricted. The U.S. government has a long history of regulation, protecting consumer privacy concerning telemarketing and robocalls, and this also extends to texting. The most critical piece of legislation narrowing the scope of acceptable telemarketing practices came with the Telephone Consumer Protection Act of 1991 (TCPA), which amended the original Communications Act of 1934.
The problem with the 1991 legislation was that the meaning of prior consent could be interpreted somewhat loosely. Consent was considered to be given if a customer or potential customer voluntarily gave the company their phone number. Or, if consent was implied, rather than explicit, that was also considered a green light for telemarketing calls and texts.
Text-Em-All has taken a stand against unwanted texts. Our response to the TCPA is that we've chosen not to allow SMS marketing, promotional, political, or fundraising messages on our platform. Although some of the above may be legal in certain circumstances, we respectfully decline to allow this traffic on our network. See our responsible use policy.
Furthermore, our platform has some built-in features to help you stay compliant.
Read our blog post - Is mass texting illegal?
While a blocked number by the carriers is out of our control, there are some best practices to keep in mind as you compose your message to minimize the chances of being blocked.
- Clearly state your audience if applicable (i.e. employees, members)
- Each broadcast should be associated with a single web domain owned by your organization. Although a full domain is preferred, a URL shortener may be used to deliver custom links (for example, Disney uses di.sn which they own). You should avoid the common, public, or shared domain shorteners.
- Clearly identify your organization or business in the body of your message.
For example - ACME Health: You have an appointment for Tuesday at 3 PM. Let us know if you have any questions.
- Do not include a callback number that is different from the number you are sending the message from (Call forwarding is available for Text-Em-All text numbers)
- Minimize usage of all caps and excessive punctuation (THANKS, ASAP, @, %, !!!, ???)
There is an endless supply of text messaging providers available to businesses. Like most services on the web today, digging through the fine print to uncover hidden fees and charges can make it challenging to determine the real costs involved. Here's a quick breakdown of pricing models you will likely come across.
- Monthly w/Unlimited ($90/month with unlimited msgs)
- Monthly w/Set Messages ($49/month for 2000 msgs)
- Monthly w/Unlimited Messages to Some Contacts ($35/month for unlimited msgs to 100 contacts)
- Pay As You Go (5 cents per msg)
- Customized Packages (submit a quote)
Beware of unlimited plans over long-codes. As mentioned above, long codes are restricted so these aren't truly unlimited. Additionally, you should also be on the lookout for hidden charges. Many service providers charge additional fees for extra features, additional users, and premium support. Not to mention a whole host of services that lock you into long-term contracts with fluffy SLA's (service level agreements) that bosses tend to love, but provide very little real value.
Beware of "unlimited" text messaging plans
This section is a summary of a previous blog post on unlimited text messaging plans. Some companies promote that you can send as many text messages as you need, but the truth is that there are a few things they aren't telling you.
Currently, local phone numbers have limitations on how many text messages can be sent.
- no more than 50 contacts at a time
- no more than 100 messages per hour
- no more than 500 messages per day
Due to these limitations, some messaging service providers may take longer to deliver your mass text (what if your mass text is urgent?), may use multiple numbers to send messages (will your contacts recognize the sender?), or may even use short code texting (doesn't handle replies well).
Differences Between Group Texting & Mass Texting
Many users get confused between group messages and mass text messages. While the two sound and appear like a mass text, there’s a thin line that differentiates them. Let’s dig into the details!
What are group messages?
A group message involves three or more recipients. The most interesting thing about group messages is that replies are not private. If you send a group message to 10 people and someone replies, everyone in the group can see the message - and so on. This is one of the reasons that group texting is better for personal, or non-business, messaging. There is, however, a limit on the number of recipients.
The maximum number of recipients depends largely on your mobile device and carrier. Some older phones only offer up to 10 recipients but some models may allow you to choose up to 30 recipients.
Group messages are typically sent as an MMS and must be enabled from the settings. The process is fairly simple, though. Go to your contacts and create a group of recipients. You can have several groups and name them accordingly.
While group messages are an easy way to send a text message, the limit on the number of recipients can be a problem. Plus, since they’re sent as MMS, not all phones may support group messages.
Group messages are not counted as a single message, i.e: if you have 10 recipients you will be charged for 10 messages. Similarly, the phone may or may not open 10 different threads, which may also make it a bit difficult to manage all the conversations.
How does sending a mass text work?
Mass text messages, as the name suggests, are used to text a large number of people at once. You will need to develop your own mass texting interface using an SMS aggregator or utilize a service like Text-Em-All that has already developed a service and negotiated lower rates due to the high volume of messages they send. We currently send over 30 million text messages per month.
Unlike group texting, mass messaging replies are handled differently. When a business sends a mass text to 1,000 contacts and they start to get replies. Each reply is treated as an individual, and private, 1-to-1 text conversation. Contacts can only see text messaging between themselves and the sender, not any other contacts on the mass text.
There is generally no limit on the maximum number of messages when it comes to mass texting but some software may not be able to send more than a few thousand texts at once. Which will be helpful for appointment reminders or business texting. Regardless, it is still a lot more than group messages.
Which type of mass texting should I choose?
Group texting is useful if you have a small list of recipients and it's for personal use. On the other hand, a text messaging service is useful for businesses that have a huge list of recipients and need to keep people informed via mass text.
Group messages may appear to be affordable but the cost per message can be very high if you have a huge list of recipients. Plus, responding to each message is troublesome as well, since there is no privacy built into the system.
What are some mass texting best practices?
- Narrow your list - You might need to contact every one of your contacts and that is fine, but in the case of filling a job - it doesn't make sense to message 1,000 candidates when only 500 are qualified.
- Text notifications - Large mass texts may result in a lot of responses. Avoid getting overwhelmed by changing the frequency of unread message notifications.
- Mass texting structure - A good mass text has 3 parts: identifying the sender, your information, and a clear call to action so the recipient knows exactly what they should do next.
- Call forwarding - If anyone ever calls the text number, we send the call to a phone line of your choice. This is a feature we provide for free.
- Personalize text messaging - We've already talked about this, but using personalization increases text message engagement.