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Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

business texting trends 2026

Business texting trends 2026: What's actually changing?

Remember when texting was just for making weekend plans with friends? Fast forward to today, and SMS has become one of the most powerful ways businesses connect with customers. But here's the thing:...

sms for financial services

SMS for financial services: Building trust with text alerts and reminders

Your phone buzzes at 11:47 PM. "Fraud Alert: Did you attempt a $500 purchase at MegaMart Electronics? Reply YES or NO." Your heart skips a beat – you've been asleep for an hour. You quickly type "NO"...

sms analytics

SMS analytics guide: Track marketing ROI & engagement

Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...

A free SMS campaign calendar template to plan your year

A free SMS campaign calendar template to plan your year

An SMS campaign calendar is a schedule of every text you plan to send, to which group, and when. It keeps you from texting three times in one week and then going quiet for a month, and it shows you...

SMS marketing ROI: How to calculate returns and maximize business impact

Every marketing dollar needs to justify itself. SMS marketing consistently delivers some of the highest returns in digital marketing, but many businesses still rely on gut feelings rather than actual...

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...

Holiday-ideas

10 SMS Holiday Marketing Ideas to Use in 2025

The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...

how to ask customers for reviews via text message

How to ask customers for reviews via text message

You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...

How to leverage SMS marketing for personalized customer engagement

How to leverage SMS marketing for personalized customer engagement

In a world where inboxes are flooded and social feeds are overwhelming, SMS marketing cuts through the clutter like a breath of fresh air, offering a direct and personal way to connect with your...