Skip to the main content.

Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

free sms campaign calendar templates to plan your year

Free SMS campaign calendar templates to plan your year

Planning SMS marketing campaigns without a clear schedule leads to missed opportunities, over-messaging, and frustrated subscribers. You might send three promotional texts in one week, then go silent...

SMS marketing ROI: How to calculate returns and maximize business impact

Every marketing dollar needs to justify itself. SMS marketing consistently delivers some of the highest returns in digital marketing, but many businesses still rely on gut feelings rather than actual...

holiday sms campaigns

How to set up effective holiday SMS campaigns

September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...

AI-powered SMS marketing

AI-powered SMS marketing: Trends, tools, and strategies for success

Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...

Holiday-ideas

10 SMS Holiday Marketing Ideas to Use in 2025

The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...

how to ask customers for reviews via text message

How to ask customers for reviews via text message

You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...

How to leverage SMS marketing for personalized customer engagement

How to leverage SMS marketing for personalized customer engagement

In a world where inboxes are flooded and social feeds are overwhelming, SMS marketing cuts through the clutter like a breath of fresh air, offering a direct and personal way to connect with your...

8 Expert SMS Marketing Tips & Best Practices

Texting is one of the fastest, most direct ways to connect with your audience. Unlike emails that get buried in crowded inboxes or ads that rely on algorithms, SMS puts your message right into...

SMS vs email marketing: Which channel works best for your business?

If you're wondering whether it's better to use text or email for your business, here's the short answer: it depends on what you're trying to do. SMS wins when speed and visibility matter most. Email...

How to Write a Prayer Request (With Examples)

Sharing a prayer request is a simple way to invite others to support you or someone in your community. Whether you're asking for healing, guidance, or gratitude, it helps create a sense of connection...