SMS vs. MMS Messaging: What’s the Difference?
Mass texting has become one of the fastest and most reliable ways for businesses to communicate with customers, employees, and communities. To use it effectively, it's important to understand the two...
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Proven SMS marketing best practices that turn texts into sales
Here's something to think about: you check a text message on your phone within minutes, but those 47 unread emails in your inbox sit there for hours. This immediate response shows the real power of...
Emergency text alerts: The lifeline government agencies rely on
It's 7:23 PM on a Tuesday, and you're settling in to watch your favorite show when your phone erupts with that unmistakable emergency buzz. The message reads: "Tornado Warning for your area until...
How to keep your text messages fresh: Balancing reminders with human connection
Do you ever pull up your sent messages and realize they all sound identical? If you're sending text after text that reads like a robotic appointment reminder, you're probably wondering why engagement...
Business texting trends 2026: What's actually changing?
Remember when texting was just for making weekend plans with friends? Fast forward to today, and SMS has become one of the most powerful ways businesses connect with customers. But here's the thing:...
SMS for financial services: Building trust with text alerts and reminders
Your phone buzzes at 11:47 PM. "Fraud Alert: Did you attempt a $500 purchase at MegaMart Electronics? Reply YES or NO." Your heart skips a beat – you've been asleep for an hour. You quickly type "NO"...
SMS analytics guide: Track marketing ROI & engagement
Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...
Free SMS campaign calendar templates to plan your year
Planning SMS marketing campaigns without a clear schedule leads to missed opportunities, over-messaging, and frustrated subscribers. You might send three promotional texts in one week, then go silent...
How ROI proves SMS marketing isn't just trendy — it's profitable
Every marketing dollar needs to work harder these days. While many marketers chase the latest social media trends or dive into complex attribution systems, SMS marketing quietly delivers some of the...
How to set up effective holiday SMS campaigns
September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...