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Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

What is an SMS Gateway?

What is an SMS Gateway?

An SMS gateway, sometimes called an SMS API (Application Programming Interface), enables businesses to send text messages from web applications to mobile devices. To simplify, it acts as a bridge,...

Interactive Campaigns: Driving Engagement with SMS Polls

Interactive Campaigns: Driving Engagement with SMS Polls

Organizations are always looking for new ways to gather feedback, engage audiences, and make informed decisions. A powerful tool that can achieve all these goals in one sweep is using mass messaging...

Writing Impactful Community Survey Questions (+ Examples)

Collecting feedback is crucial for informed decisions, and community surveys are an easy yet effective way to hear from people who use your services. But for survey research to be effective, you...

2024 Top Picks: The Best Mass Texting Services for Businesses

Mass texting services offer businesses a powerful tool to reach their audience instantly and efficiently. Mass texting services streamline communication and enhance customer engagement, whether for...

5 Reasons Not to Send a Cold Text

5 Reasons Not to Send a Cold Text

With all the media out there to consume, it’s hard to stand out in the noise, which is why businesses are constantly exploring new avenues for outreach and customer engagement.

why texting is better than calling in an emergency event

Why Texting is Better than Calling In an Emergency

Sign up and register now for free to prevent delays in emergency communication. When disaster strikes, it’s essential to have a communication plan that keeps everyone on the same page. While...

Robocalls: What They Are and How to Use Them Ethically

Robocalls: What They Are and How to Use Them Ethically

When used ethically, robocalls can be a powerful tool for businesses to enhance customer service, deliver timely notifications, and gather valuable insights. In this blog post, we explore how...

two-way sms: how to effectively manage your replies

Two-Way SMS: How to Effectively Manage Your Replies

When it comes to mass messaging, there are lots of different ways to engage with your audience. Some messages are just notifications or alerts that don’t require any further communication, but others...

2023 in Review: Repeating Broadcasts, Enhanced Texts, and More

As we bid farewell to 2023, it's time to reflect on the significant enhancements and features that shaped our platform throughout the year. From giving Monthly accounts the chance to type longer...

What is Considered Confidential Information in Mass Texting?

Mass text messaging is a powerful tool that keeps businesses connected with their audience in real time. But, with great power comes great responsibility, especially when it comes to protecting...