How to Improve University Campus Safety Alerts
Campus safety depends on fast, reliable communication, but traditional alert systems don’t always deliver. When crises arise—whether due to severe weather, security threats, or public health...
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The Power of Omnichannel: Integrating SMS, Email, and Beyond in Retail
Shoppers no longer follow a single path to purchase. They browse products online, check reviews on social media, visit stores for a closer look, and finalize purchases through mobile apps. Retailers...
How to Reduce Patient No-Shows: 11 Foolproof Strategies
Missed appointments don’t just disrupt schedules—they impact patient care and cost healthcare providers time and revenue. Patient no-shows are a common challenge, but the good news is they’re not...
RCS vs SMS: How They Stack Up
The creation of short message service (SMS) in the early 1990s marked a crucial moment in mobile communication. SMS was a revolutionary concept. It let users send concise text messages between mobile...
RCS vs MMS: Which Should You Choose for Your Business?
Since the early days of mobile messaging, providers have continually expanded and improved texting features to enhance communication. First, there was the Short Message Service (SMS) standard, which...
RCS Texting 101: What You Need to Know
Rich Communication Services (RCS) is the next leap forward in texting technology, and it’s on the path to becoming the mobile messaging standard. Up until now, we’ve used formats like Short Messaging...
SMS Keywords: How They Work and How to Use Them
It’s hardly a secret that text messaging reigns as the preferred form of communication around the world. In fact, 91% of consumers say they’d like to engage with businesses via text, while 90% of...
MMS Marketing 101
They say a picture's worth a thousand words — and when that picture is delivered to customers via Multimedia Messaging Service (MMS), it may also be worth thousands of dollars of sales.
The Best Times to Send an SMS Blast for Max Engagement
Timing is important when sending mass messages. If you send your messages at the wrong time, you risk catching your recipients when they’re distracted or frustrating them by messaging them when...
Text Messages for Hurricane Safety (+ Templates)
Effective communication during hurricane season is critical, and it’s important to be prepared so that the weather doesn’t catch you off guard. Timely and well-crafted text messages can provide...