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Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

MMS Marketing 101

MMS Marketing 101

They say a picture's worth a thousand words — and when that picture is delivered to customers via Multimedia Messaging Service (MMS), it may also be worth thousands of dollars of sales.

The Best Times to Send an SMS Blast for Max Engagement

The Best Times to Send an SMS Blast for Max Engagement

Timing is important when sending mass messages. If you send your messages at the wrong time, you risk catching your recipients when they’re distracted or frustrating them by messaging them when...

Text Messages for Hurricane Safety (+ Templates)

Text Messages for Hurricane Safety (+ Templates)

Effective communication during hurricane season is critical, and it’s important to be prepared so that the weather doesn’t catch you off guard. Timely and well-crafted text messages can provide...

how to cancel appointments professionally

How to Cancel Appointments Professionally

Sometimes, canceling appointments is unavoidable, but it doesn't have to damage your relationships. How you cancel an appointment can significantly impact how others view you. By staying professional...

What is an SMS Gateway?

What is an SMS Gateway?

An SMS gateway, sometimes called an SMS API (Application Programming Interface), enables businesses to send text messages from web applications to mobile devices. To simplify, it acts as a bridge,...

Interactive Campaigns: Driving Engagement with SMS Polls

Interactive Campaigns: Driving Engagement with SMS Polls

Organizations are always looking for new ways to gather feedback, engage audiences, and make informed decisions. A powerful tool that can achieve all these goals in one sweep is using mass messaging...

Writing Impactful Community Survey Questions (+ Examples)

Collecting feedback is crucial for informed decisions, and community surveys are an easy yet effective way to hear from people who use your services. But for survey research to be effective, you...

2024 Top Picks: The Best Mass Texting Services for Businesses

Mass texting services offer businesses a powerful tool to reach their audience instantly and efficiently. Mass texting services streamline communication and enhance customer engagement, whether for...

5 Reasons Not to Send a Cold Text

5 Reasons Not to Send a Cold Text

With all the media out there to consume, it’s hard to stand out in the noise, which is why businesses are constantly exploring new avenues for outreach and customer engagement.

why texting is better than calling in an emergency event

Why Texting is Better than Calling In an Emergency

Sign up and register now for free to prevent delays in emergency communication. When disaster strikes, it’s essential to have a communication plan that keeps everyone on the same page. While...