Skip to the main content.
Log In Sign Up

Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

employee ownership

It's Official! Here's What Employee Ownership Means For You

Over the past few years, we’ve been working toward a major milestone that will preserve our culture and ensure our customers, community, and employees continue to benefit from our success - Become...

Mastering the Art of Talent Attraction and Retention

One of the most important skills to have in today’s business world is the ability to attract and retain top talent. Organizations that excel in these areas often enjoy higher productivity and...

how to measure and improve your delivery rate

How to Measure and Improve Your SMS Delivery Rate

Businesses and organizations constantly seek innovative ways to reach and engage with their audience. SMS messaging has emerged as a powerful way to connect with customers, with better delivery and...

sms analytics

Harnessing the Power of SMS Analytics and Reporting

While sending out mass messages is the first step to an effective business communication strategy, monitoring and analyzing your SMS analytics enables you to truly harness the power of mass texting.

2023 Spam Text Statistics: Are Spam Texts on the Rise?

Does it ever feel like text spammers are getting better at their jobs? That's because they are.Text message spam is increasing across the United States, and it's quickly becoming difficult to escape....

How to Identify a Fake Text Message in 7 Steps

According to the Federal Trade Commission (FTC), consumer losses from text scams reached an all-time high in 2022. The FTC reports that US consumers lost $326 million to text scams, a 30% increase...

Why Aren’t My Text Messages Being Delivered?

With instant communication at our fingertips every day, we've gotten pretty used to being able to contact those we need to quickly. Because of this, sending out a message and finding out it wasn't...

The Complete Guide to Mass Messaging for Education

In the fast-paced world of education, effective communication is key to keeping students, parents, and staff informed and engaged. Luckily, mass messaging offers an easy way to connect with large...

SMS vs. MMS Messaging: What's the Difference?

Mass texting continues to be an increasingly powerful tool for companies to connect with their contacts instantly, which is why it’s so important that businesses understand how to use it properly. ...

The Hidden Costs of Poor Communication in the Workplace

As the debate between the benefits and downfalls of in-office, hybrid, and fully remote work continue, effective communication is at the epicenter of the conversation. Whether it's interacting with...