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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

grow your SMS subscriber list

How to build and grow your SMS subscriber list (without buying sketchy lists)

Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're...

Automated texting 101: 7 Ways to simplify your messaging workflow

It's Monday morning, and your team is already handling dozens of appointment confirmations, schedule updates, and follow-up messages. Customer service reps are typing the same reminder texts over and...

Best emergency alert tools for teams & organizations

Best emergency text alert tools for teams and organizations

Sign up and register now for free to prevent delays in emergency communication. Emergencies don’t wait for email. When a storm shuts down power, a chemical spill forces an evacuation, or an IT...

cold recruiting texts

Cold recruiting texts: Are they a violation and will they get blocked?

You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this:

How to boost customer satisfaction with text alerts

Best practices for boosting customer satisfaction with text alerts

Your phone buzzes. You glance down expecting another spam message, but instead, it's your doctor's office reminding you about tomorrow's appointment. You actually feel... grateful? That's the power...

Why SMS is the future of customer support (and how to get started)

Why SMS is the future of customer support and how to get started

Your phone rings. It's a customer with a "quick question" about their account. Twenty-three minutes later, you're still on the call, having walked through three different systems, put them on hold...

How to Reduce Candidate Dropoff Using SMS

Candidate dropoff is one of the biggest frustrations in staffing, and one of the most common. A candidate applies, engages briefly, maybe even schedules an interview, and then disappears. These gaps...

Modern student recruitment strategies for universities

Modern Student Recruitment Strategies for Universities

The competition for student enrollment has never been more intense. With countless universities and programs to choose from, students are more selective than ever, prioritizing schools that align...

Targeting Customers Effectively: Retail SMS Strategies That Work

Retail SMS Strategies That Boost Customer Engagement

Shoppers today are bombarded with emails, social media ads, and push notifications, making it harder than ever for retail brands to break through the noise. SMS marketing provides a direct and...