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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

sms vs whatsapp for business

SMS vs WhatsApp for business: Which channel should your business use?

You're building your messaging strategy and facing a common dilemma: should you use traditional SMS texting or popular messaging apps like WhatsApp? It's a question many businesses are grappling with...

text messaging for tax prep

Text message marketing for tax preparation services: Your guide to a smoother tax season

Tax season doesn't have to mean chaos. While your competitors are drowning in phone calls and missed appointments, savvy tax professionals are using text message marketing to keep clients informed,...

collect-sms-consent

How businesses can collect SMS consent from customers

You run a grocery store. You want to start texting customers about weekly specials, new products, or exclusive offers. Before you send a single message, you need explicit permission from every person...

SMS CRM Integration

SMS CRM integration: How to connect texting to your CRM

You know that feeling when you're toggling between your texting platform and your CRM, copy-pasting phone numbers, and wondering if there's a better way? There is. SMS CRM integration takes your...

blog title image complete tcpa compliance checklist

SMS Compliance Checklist for TCPA-Safe Business Messaging

Every organization faces the same tension: how do you reach customers without crossing legal or ethical lines? The Telephone Consumer Protection Act (TCPA) sets the ground rules for responsible...

blog title image

Yes, we added 2FA. Here's why.

The texting industry is seeing an increase in account breaches where attackers gain access to accounts and send unauthorized messages. Attackers look for weak points such as shared usernames and...

Human touch in an AI world

Human touch in an AI world: Why texting for customer engagement matters

Your phone buzzes. It's a text from your dentist's office: "Hi Sarah, this is Jenny from Bright Smiles. I noticed you missed your cleaning appointment yesterday – life happens! Want to reschedule for...

To deliver the messages that matter

Delivering the messages that matter

Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...

Understanding SMS & MMS Billing Blog Image

Understanding SMS & MMS billing: Why some texts cost more

When you send a text through Text-Em-All, there’s a lot happening behind the scenes. Unlike internet-based messaging apps (WhatsApp, Facebook Messenger, etc.) that use data or Wi-Fi, SMS and MMS go...

grow your SMS subscriber list

How to build and grow your SMS subscriber list (without buying sketchy lists)

Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're...