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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

How to boost customer satisfaction with text alerts

Best practices for boosting customer satisfaction with text alerts

Your phone buzzes. You glance down expecting another spam message, but instead, it's your doctor's office reminding you about tomorrow's appointment. You actually feel... grateful? That's the power...

Why SMS is the future of customer support (and how to get started)

Why SMS is the future of customer support and how to get started

Your phone rings. It's a customer with a "quick question" about their account. Twenty-three minutes later, you're still on the call, having walked through three different systems, put them on hold...

How to Reduce Candidate Dropoff Using SMS

Candidate dropoff is one of the biggest frustrations in staffing, and one of the most common. A candidate applies, engages briefly, maybe even schedules an interview, and then disappears. These gaps...

Modern student recruitment strategies for universities

Modern Student Recruitment Strategies for Universities

The competition for student enrollment has never been more intense. With countless universities and programs to choose from, students are more selective than ever, prioritizing schools that align...

Targeting Customers Effectively: Retail SMS Strategies That Work

Retail SMS Strategies That Boost Customer Engagement

Shoppers today are bombarded with emails, social media ads, and push notifications, making it harder than ever for retail brands to break through the noise. SMS marketing provides a direct and...

how to send inclement weather text alerts

How to Send Inclement Weather Text Alerts

Nothing can delay, complicate, or even ruin activities and plans quite like extreme weather can. From road closures to hazardous conditions, the consequences of inclement weather often impact dozens,...

RCS Messaging Examples to inspire your campaigns

10 RCS Messaging Examples to Inspire Your Campaigns

Rich Communication Services (RCS) is transforming how businesses connect with customers, bringing interactivity and multimedia content into standard messaging. This evolution from SMS opens up a...

Vaccination reminder message templates + best practices

Vaccination Reminder Message Templates + Best Practices

Vaccinations are important, but with the busy schedules many people keep these days, it's easy to forget to schedule an appointment before the sick season arrives. This is where a vaccination...

RCS Marketing - Your Ultimate Guide

Your Comprehensive Guide to RCS Marketing

Rich Communication Services (RCS) is the latest and most sophisticated medium for modern text marketing campaigns. It allows you to send branded messages, carousels, buttons, high-resolution photos...

Black Friday: SMS Marketing Best Practices + Templates

Black Friday SMS Marketing Best Practices + Templates

Once a year, shoppers across the nation get ready for an epic day of discounts, deals, and doorbusters. Black Friday is America’s biggest, busiest buying event, and in 2023, people spent nearly $10...