Delivering the messages that matter
Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...
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Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.
Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...
When you send a text through Text-Em-All, there’s a lot happening behind the scenes. Unlike internet-based messaging apps (WhatsApp, Facebook Messenger, etc.) that use data or Wi-Fi, SMS and MMS go...
Building an SMS subscriber list from scratch can feel overwhelming when you're starting with just a handful of contacts. You're watching other brands send texts to thousands of people while you're...
It's Monday morning, and your team is already handling dozens of appointment confirmations, schedule updates, and follow-up messages. Customer service reps are typing the same reminder texts over and...
Sign up and register now for free to prevent delays in emergency communication. Emergencies don’t wait for email. When a storm shuts down power, a chemical spill forces an evacuation, or an IT...
You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this:
Your phone buzzes. You glance down expecting another spam message, but instead, it's your doctor's office reminding you about tomorrow's appointment. You actually feel... grateful? That's the power...
Your phone rings. It's a customer with a "quick question" about their account. Twenty-three minutes later, you're still on the call, having walked through three different systems, put them on hold...
Candidate dropoff is one of the biggest frustrations in staffing, and one of the most common. A candidate applies, engages briefly, maybe even schedules an interview, and then disappears. These gaps...
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