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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

SMS CRM Integration

SMS CRM integration: How to connect texting to your CRM

You know that feeling when you're toggling between your texting platform and your CRM, copy-pasting phone numbers, and wondering if there's a better way? There is. SMS CRM integration takes your...

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Yes, we added 2FA. Here's why.

The texting industry is seeing an increase in account breaches where attackers gain access to accounts and send unauthorized messages. Attackers look for weak points such as shared usernames and...

Human touch in an AI world

Human touch in an AI world: Why texting for customer engagement matters

Your phone buzzes. It's a text from your dentist's office: "Hi Sarah, this is Jenny from Bright Smiles. I noticed you missed your cleaning appointment yesterday – life happens! Want to reschedule for...

To deliver the messages that matter

Delivering the messages that matter

Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...

Understanding SMS & MMS Billing Blog Image

Understanding SMS & MMS billing: Why some texts cost more

When you send a text through Text-Em-All, there’s a lot happening behind the scenes. Unlike internet-based messaging apps (WhatsApp, Facebook Messenger, etc.) that use data or Wi-Fi, SMS and MMS go...

how to grow your sms subscriber list (and why it's worth the effort)

How to grow your SMS subscriber list (and why it's worth the effort)

A well-built SMS subscriber list is one of the highest-ROI assets a business can own. Marczyk Fine Foods — a specialty grocer in Denver — texted 150 opted-in customers about a cherry pie special...

Automated texting 101: 7 Ways to simplify your messaging workflow

It's Monday morning, and your team is already handling dozens of appointment confirmations, schedule updates, and follow-up messages. Customer service reps are typing the same reminder texts over and...

Best emergency alert tools for teams & organizations

Best emergency text alert tools for teams and organizations

Sign up and register now for free to prevent delays in emergency communication. Emergencies don’t wait for email. When a storm shuts down power, a chemical spill forces an evacuation, or an IT...

Email vs text: Which is more effective?

Communication has changed a lot since carrier pigeons and smoke signals. Today, email and text messaging lead the charge in how organizations connect with their audiences—whether you're sending...

cold recruiting texts

Cold recruiting texts: Are they a violation and will they get blocked?

You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this: