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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

how to send inclement weather text alerts

How to Send Inclement Weather Text Alerts

Nothing can delay, complicate, or even ruin activities and plans quite like extreme weather can. From road closures to hazardous conditions, the consequences of inclement weather often impact dozens,...

RCS Messaging Examples to inspire your campaigns

10 RCS Messaging Examples to Inspire Your Campaigns

Rich Communication Services (RCS) is transforming how businesses connect with customers, bringing interactivity and multimedia content into standard messaging. This evolution from SMS opens up a...

Vaccination reminder message templates + best practices

Vaccination Reminder Message Templates + Best Practices

Vaccinations are important, but with the busy schedules many people keep these days, it's easy to forget to schedule an appointment before the sick season arrives. This is where a vaccination...

RCS Marketing - Your Ultimate Guide

Your Comprehensive Guide to RCS Marketing

Rich Communication Services (RCS) is the latest and most sophisticated medium for modern text marketing campaigns. It allows you to send branded messages, carousels, buttons, high-resolution photos...

Black Friday: SMS Marketing Best Practices + Templates

Black Friday SMS Marketing Best Practices + Templates

Once a year, shoppers across the nation get ready for an epic day of discounts, deals, and doorbusters. Black Friday is America’s biggest, busiest buying event, and in 2023, people spent nearly $10...

What Is Text To Join and When Should I Use It?

The verdict is in: No form of communication is as convenient and effective as texting.

18 Appointment Reminder Text Templates + Tips

18 Appointment Reminder Text Templates + Tips

Appointment no-shows disrupt schedules, decrease productivity, impact revenues, and can seriously drain company resources.

Alumni Engagement Best Practices & Strategies

Alumni Engagement Best Practices & Strategies

Alumni engagement is more than just a metric to measure; it’s a reflection of the relationship between graduates and their alma mater. Beyond that, alumni engagement plays a big role in sustaining...

12 Business Texting Etiquette Rules to Remember

12 Business Texting Etiquette Rules to Remember

The convenience and speed of business texting make it a useful asset for quick conversations, urgent messages, and reminders. However, just like any other type of business communication, it’s...

What does sent as SMS via server mean?

What Does Sent as SMS Via Server Mean?

Whether sending a quick text to a friend or receiving an important notification from a business, the ability to send and receive SMS messages seamlessly is crucial. However, what do you do if you see...