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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

What Is Text To Join and When Should I Use It?

The verdict is in: No form of communication is as convenient and effective as texting.

18 Appointment Reminder Text Templates + Tips

18 Appointment Reminder Text Templates + Tips

Appointment no-shows disrupt schedules, decrease productivity, impact revenues, and can seriously drain company resources.

Alumni Engagement Best Practices & Strategies

Alumni Engagement Best Practices & Strategies

Alumni engagement is more than just a metric to measure; it’s a reflection of the relationship between graduates and their alma mater. Beyond that, alumni engagement plays a big role in sustaining...

12 Business Texting Etiquette Rules to Remember

12 Business Texting Etiquette Rules to Remember

The convenience and speed of business texting make it a useful asset for quick conversations, urgent messages, and reminders. However, just like any other type of business communication, it’s...

What does sent as SMS via server mean?

What Does Sent as SMS Via Server Mean?

Whether sending a quick text to a friend or receiving an important notification from a business, the ability to send and receive SMS messages seamlessly is crucial. However, what do you do if you see...

Decoding the Disclaimer: Message and Data Rates May Apply

Decoding the Disclaimer: Message and Data Rates May Apply

If you've ever signed up for a mass texting service, received a text message from a business, or entered a sweepstakes, you've likely seen the disclaimer "Message and data rates may apply." This...

What is an SMS Message? Text Messaging Simplified

The ways people prefer to communicate are constantly changing, but one messaging method has remained consistent in capturing people's attention—SMS. Short Message Service (SMS), commonly known as...

Innovative I Dos: Sending Wedding Invitations by Text Message

In today's digital age, traditional wedding practices are getting a modern makeover, and one of the latest trends to emerge is sending wedding invitations through mass texting. As couples seek...

Are Text Messages Secure? Text Message Security Explained

Are Text Messages Secure? Text Message Security Explained

If you’re using mass texting for your business, security is likely top-of-mind. Privacy breaches and cyber threats are increasing, and understandably, so are concerns over texting safety. In this...

sms opt-ins simplified: requirements and examples

SMS Opt-Ins Simplified: Requirements and Examples

Picture this: You've got a fantastic message ready to share with your audience. But how do you ensure it gets noticed among all the spam?