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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

Decoding the Disclaimer: Message and Data Rates May Apply

Decoding the Disclaimer: Message and Data Rates May Apply

If you've ever signed up for a mass texting service, received a text message from a business, or entered a sweepstakes, you've likely seen the disclaimer "Message and data rates may apply." This...

What is an SMS Message? Text Messaging Simplified

The ways people prefer to communicate are constantly changing, but one messaging method has remained consistent in capturing people's attention—SMS. Short Message Service (SMS), commonly known as...

Innovative I Dos: Sending Wedding Invitations by Text Message

In today's digital age, traditional wedding practices are getting a modern makeover, and one of the latest trends to emerge is sending wedding invitations through mass texting. As couples seek...

Are Text Messages Secure? Text Message Security Explained

Are Text Messages Secure? Text Message Security Explained

If you’re using mass texting for your business, security is likely top-of-mind. Privacy breaches and cyber threats are increasing, and understandably, so are concerns over texting safety. In this...

sms opt-ins simplified: requirements and examples

SMS Opt-Ins Simplified: Requirements and Examples

Picture this: You've got a fantastic message ready to share with your audience. But how do you ensure it gets noticed among all the spam?

The ins and outs of a successful internal communication strategy

The Ins and Outs of a Great Internal Communication Strategy

Effective communication is the backbone of any successful organization. It ensures that everyone is on the same page, working towards the same goals, and can lead to increased productivity, employee...

how to leverage sms for a smooth open enrollment period

How to Leverage SMS for a Smooth Open Enrollment Period

Open enrollment is a critical period for businesses, marking the time when employees can select or modify their benefits for the upcoming year. This process is essential for employees to access the...

How to Reduce SMS Opt-Outs: 8 Helpful Strategies

Reaching your audience in the palm of their hand through texting is a valuable tool. However, if you’re receiving many opt-outs, it’s likely your messages aren't providing value to your customers,...

interview reminder text

How to Reduce Interview No-Shows with Reminder Texts

Recruitment is a dynamic process filled with highs and lows. One significant challenge that recruiters often encounter is the frustration of interview no-shows. No-shows can throw a wrench into the...

Unblock Your Communication: Overcoming Carrier Filtering

Unblock Your Communication: Overcoming Carrier Filtering

The frustration of having your text messages blocked is not just inconvenient; it can be detrimental to businesses relying on timely messaging. As we explored in our previous blog post, "Why Aren't...