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Messages that Matter

Ron Kinkade

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Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

How to Reduce SMS Opt-Outs: 8 Helpful Strategies

Reaching your audience in the palm of their hand through texting is a valuable tool. However, if you’re receiving many opt-outs, it’s likely your messages aren't providing value to your customers,...

interview reminder text

How to Reduce Interview No-Shows with Reminder Texts

Recruitment is a dynamic process filled with highs and lows. One significant challenge that recruiters often encounter is the frustration of interview no-shows. No-shows can throw a wrench into the...

Unblock Your Communication: Overcoming Carrier Filtering

Unblock Your Communication: Overcoming Carrier Filtering

The frustration of having your text messages blocked is not just inconvenient; it can be detrimental to businesses relying on timely messaging. As we explored in our previous blog post, "Why Aren't...

How to Leverage SMS for Candidate Relationship Management

When your candidate is interviewing with multiple companies at once, how do you stand out? One of the most strategic ways to stay ahead of the competition is to build and nurture intentional...

Prevent Candidate Ghosting With Automated Texting

Are your potential hires vanishing into thin air during the recruitment process, leaving you in the dark? If so, you might be experiencing candidate ghosting.

texting vs. calling which method is more effective

Texting vs. Calling: Which Method Is More Effective?

Communicating with your contacts might seem relatively simple. But how do you know if you’re using the right messaging method? Whether you’re a staffing agency sending out job listings or a church...

how to simplify seasonal hiring with sms

How to Simplify Seasonal Staffing with SMS

As the seasons change, so do the staffing needs of many businesses. Whether it's the holiday rush, summer vacations, or harvest time, seasonal hiring can be challenging and time-sensitive. Finding...

How to Gauge Success: 6 SMS KPIs

Whether you're a business, nonprofit organization, educational institution, or any other entity, reaching your target audience via SMS can be a powerful tool. But how do you know if your text...

sms response rate

SMS Response Rate: Why It’s Important and How to Improve It

Mass texting services have emerged as a powerful tool for reaching large audiences quickly and conveniently. However, the ultimate effectiveness of a mass texting campaign extends beyond the volume...

How to Send Mass Text Messages to Customers

In today's fast-paced world, effective communication with your customers is vital, and mass texting is a powerful tool that allows you to reach a large audience quickly and efficiently. This...