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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

How to Gauge Success: 6 SMS KPIs

Whether you're a business, nonprofit organization, educational institution, or any other entity, reaching your target audience via SMS can be a powerful tool. But how do you know if your text...

sms response rate

SMS Response Rate: Why It’s Important and How to Improve It

Mass texting services have emerged as a powerful tool for reaching large audiences quickly and conveniently. However, the ultimate effectiveness of a mass texting campaign extends beyond the volume...

How to Send Mass Text Messages to Customers

In today's fast-paced world, effective communication with your customers is vital, and mass texting is a powerful tool that allows you to reach a large audience quickly and efficiently. This...

Fighting Digital Clutter: How to Stop Spam Texts

Are you frustrated with the amount of spam texts you receive? People are becoming more aware of how to detect spam, but that isn’t stopping scammers from trying to trick consumers into clicking...

woman texting on cell phone

Texting Patients: The New Era of Healthcare Interaction

The patient experience influences processes, clinical outcomes, and hospitals’ reputations, making it one of the most critical metrics healthcare providers can focus on. Often, poor communication is...

The Complete TCPA Compliance Checklist for Business Messaging

SMS is a powerful tool that instantly lets you reach your contacts. However, as such, it is highly regulated to balance its effectiveness with protecting users’ privacy and preventing spam and...

text recruiting

Text Recruiting: Everything You Need to Know

If you've been in recruiting and staffing for a while, you know the joy of finding the perfect candidate. However, traditional recruitment methods often demand substantial time, effort, and...

Text-Em-All Guide to Business Text Messaging

Texting 101: The Full Guide to Mass Texting as a Business

Used responsibly, texting can be an excellent tool for any business. Text messages have a 98 percent open rate, and nine out of 10 texts are read within a few seconds, making texts far better than...

mass texting for churches

Mass Texting for Churches: Exploring the Top 5 Services

In today’s digital age, staying connected with your congregation has never been easier, thanks to the power of mass texting for churches. Whether it’s for sharing important announcements, sending out...

The Complete Guide to Business Text Messaging

Business texting has transformed how organizations communicate with their customers, clients, and partners, and when done correctly, it can take a business to the next level. This article explores...