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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

How to Leverage SMS for Candidate Relationship Management

When your candidate is interviewing with multiple companies at once, how do you stand out? One of the most strategic ways to stay ahead of the competition is to build and nurture intentional...

Prevent Candidate Ghosting With Automated Texting

Are your potential hires vanishing into thin air during the recruitment process, leaving you in the dark? If so, you might be experiencing candidate ghosting.

texting vs. calling which method is more effective

Texting vs. Calling: Which Method Is More Effective?

Communicating with your contacts might seem relatively simple. But how do you know if you’re using the right messaging method? Whether you’re a staffing agency sending out job listings or a church...

how to simplify seasonal hiring with sms

How to Simplify Seasonal Staffing with SMS

As the seasons change, so do the staffing needs of many businesses. Whether it's the holiday rush, summer vacations, or harvest time, seasonal hiring can be challenging and time-sensitive. Finding...

How to Gauge Success: 6 SMS KPIs

Whether you're a business, nonprofit organization, educational institution, or any other entity, reaching your target audience via SMS can be a powerful tool. But how do you know if your text...

sms response rate

SMS Response Rate: Why It’s Important and How to Improve It

Mass texting services have emerged as a powerful tool for reaching large audiences quickly and conveniently. However, the ultimate effectiveness of a mass texting campaign extends beyond the volume...

How to Send Mass Text Messages to Customers

In today's fast-paced world, effective communication with your customers is vital, and mass texting is a powerful tool that allows you to reach a large audience quickly and efficiently. This...

Fighting Digital Clutter: How to Stop Spam Texts

Are you frustrated with the amount of spam texts you receive? People are becoming more aware of how to detect spam, but that isn’t stopping scammers from trying to trick consumers into clicking...

woman texting on cell phone

Texting Patients: The New Era of Healthcare Interaction

The patient experience influences processes, clinical outcomes, and hospitals’ reputations, making it one of the most critical metrics healthcare providers can focus on. Often, poor communication is...

The Complete TCPA Compliance Checklist for Business Messaging

SMS is a powerful tool that instantly lets you reach your contacts. However, as such, it is highly regulated to balance its effectiveness with protecting users’ privacy and preventing spam and...