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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

Profile Pictures, Survey Auto-Replies, Auto-Refill Credits

Time is valuable when reaching out to your contacts about important information through mass messaging - especially because many of the messages our users send are urgent. That's why we've chosen to...

What to Look for in a School Messaging Service

Teachers spend a lot of time communicating with parents, staff, and students, and an effective school texting service can streamline that communication to save time and effort. However, deciding on...

man sitting and texting on iphone

How to Effectively Use SMS for Utilities

It’s vital for utility providers to keep their customers up-to-date, but finding the right communication method can be an expensive and time-consuming project. Luckily, using mass text messaging for...

rain boots in flooding water

Your Essential Emergency Text Alert Tools

Sign up and register now for free to prevent delays in emergency communication. No one likes to think about emergency situations, but it's inevitable that we will face at least a few in our...

Our Unique Approach to a Responsible Use Policy

Mass texting is a powerful tool, just like phone calls and emails, which can easily be abused and become an annoyance when people are bombarded with SPAM. While these messages aren’t necessarily...

8 Benefits of a Texting Service for Teachers

There are many benefits to using a mass texting service. With 77% of students and parents owning a smartphone in the US- it’s safe to say that texting is the most adopted form of communication. 98%...

Text Surveys, Auto-Replies, Mobile App, & Browser Notifications

When delivering important messages to your contacts, efficiency and meaningful insights are critical factors in a successful communication strategy. One of the biggest benefits of Text-Em-All is how...

Top Ranking Mass Messaging Topics of 2020

The COVID-19 pandemic had a huge impact on businesses and individuals struggled to communicate during stay-at-home orders, capacity restrictions, and working remotely. Many organizations turned to...

covid-19-exposure-notification-requirements

COVID-19 Exposure Notification Requirements and Guidelines

The global COVID-19 pandemic has forced many businesses to restructure their processes to cull the spread of the virus. One of the key defenses against spreading the disease is alerting people who...

non-profit texting

Does Your Non-profit Text Messaging Etiquette Pass The Test? 23 Things You Can Improve On Today

Non-profit texting has proven to be one of the most effective ways to motivate and communicate with volunteers, supporters, and beneficiaries. With a spam rate of less than 3% and an open rate close...