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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

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Are Your Messages Getting Blocked?

Robocalling is once again in the headlines with the recent decision by the FCC to allow carriers to block robocalls by default. The FCC is also pushing forward rules to require the adoption of SHAKEN...

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How Various Industries Can Benefit From Automated Messaging

Automated text messaging (SMS messaging) has quickly become one of the most popular ways for businesses and organizations to get their message out. Sending out mass texts quickly communicates...

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How Government Organizations Use Automated Messaging Services

Automated texting and calling services are a hit not only among businesses but government organizations as well. Mobile campaigns are effective in reaching a large part of the community, making it a...

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How Non-Profit Organizations Can Utilize a Mass Texting System

N on-profit texting has proven to be one of the most effective ways to motivate and communicate with volunteers, supporters, and beneficiaries. With a spam rate of less than 3% and an open rate close...

Mass Text vs Group MMS: What Is Right for Your Business?

Mass Text vs Group MMS: What Is Right for Your Business?

Effective communication is crucial, whether for personal or business needs. Mass text and group text are both common methods for reaching multiple recipients at once, but they answer different needs....

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How Schools Can Benefit From a Mass Calling/Texting System

When it comes to school environments, relaying clear, concise announcements to all parties involved is extremely important. When trouble strikes, you’ll be able to keep everyone informed throughout...

How Recruiters Can Benefit From Automated Text & Calling Systems

Text messaging is now the most efficient way to communicate. Recent studies show that text messages have a 98% open rate, which is dominant compared to the alternative email, which has a 20% open...

Coach and Kids

6 Ways an Automatic Texting Service Can Make Coaching Easier

Technological tools, like an automatic texting service, can ensure consistent and precise communication between a coach and their players. In sports, there are many different changes that can happen...

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How Property Managers Can Benefit From Texting Services

According to a recent report, text messages are opened at a rate of 98% and 90% of those messages are read within three seconds. Knowing these statistics, it’s no surprise that many companies are...

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Deliver More Effective Messages with Personalization and Templates

Today we're announcing the official release of text templates. With this new text feature, users will be able to deliver more effective messages using personalized fields like first name, last name,...