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Messages that Matter

Ron Kinkade

Articles by

Ron Kinkade

Ron Kinkade is a recognized authority in SMS marketing, with a unique blend of product innovation, growth strategy, and compliance expertise. As Head of Marketing at Text-Em-All, he helps organizations harness text messaging to engage audiences, stay compliant with CTIA and TCPA, and scale responsibly. With over 30 years as a marketing professional and 18+ years in telecom, Ron brings deep experience to guiding businesses through the evolving landscape of carrier regulations and messaging technology. His leadership has paved the way for SMS marketing partnerships like the CATAPULT integration with ECRS, helping retailers embed SMS into customer journeys and drive measurable growth. Ron frequently publishes insights on compliance, RCS, and SMS strategy—helping companies turn messaging into a sustainable growth channel. Outside of work, he’s passionate about fishing, travel, and snorkeling.

church text messaging

Master Text Messaging Etiquette For Churches in 6 Simple Steps

There’s no denying that effective communication is crucial for churches. As a leader of your church community, you’ve got several ways of reaching out to your congregation, volunteers, employees, and...

school text messaging

A Step-by-Step Guide to Text Messaging Etiquette For Schools

Most people don’t think of text messaging and school as two things that go hand-in-hand. But, when it comes to interaction between a school and the parents/guardians of students, texting is a great...

How We Overcame Our Failed Remote Work Experiment

Update March 2, 2023 - Almost 2 1/2 years after this post I'm happy to say that we continue to find a balance that works for everyone in the company. Eventually, as COVID started to let up we...

texting vs. email

Why We Don't Offer Email, 5 Reasons for Texting vs. Email

For more than a decade, customers have been asking us to add an email service to our product. To this day, it remains one of our most popular feature requests. Most of the population would say that...

Texting: Helping College Students with Education

Today’s college students prefer texting over just about any type of communication. Text is fast, it’s instant, and it’s easy to manage. From an educator’s standpoint, it’s a way to share critical...

Collecting Product Feedback

We know our best can always be better, and great things are never done alone. This is how we define shared excellence, one of our core values. While it certainly means we're always looking for ways...

How You Can Save Time with Text Templates

Templates are a handy Call-Em-All text feature that helps you save time and maximize your messaging impact with personalized fields and many other exciting features.

Why Company Culture is The Most Important Benefit

Company culture is, arguably, one of the most important aspects of a job. At a fundamental level, it shapes your work environment and gives you a sense of belonging and family. But company culture is...

home-hero

Announcing a fresh new look!

Today we launched a new look for our brand and website. With this redesign, we had the unusual goal of showing off our culture and values while creating a long-lasting style for our brand. We live by...

robin-worrall-FPt10LXK0cg-unsplash

Is Mass Texting Illegal?

Is mass texting illegal? It's a question many of our customers ask us before signing up for our service. The reality is that regulations are governing certain aspects of mass messaging, and there are...