The Call-Em-All service is a powerful group messaging technology that gives customers the ability to notify thousands of people in a matter of mere seconds. We know that mass texting and calling have the power to make a huge impact, and we want to ensure that impact is a positive one for both our customers and the people receiving the messages. Making customers and their contacts happy is our strategic plan, but our positive culture is our competitive advantage. That's why we implemented a Responsible Use Policy many years ago that reflects our purpose, values, and Manifesto.

"Our values and manifesto aren't just talk; they guide everything we do and the decisions we make. As a result, we sleep better at night, love what we do, and have a great product" - Brad Herrmann (President & Co-Founder)


Why we decided to merge our product with our culture

In an industry people love to hate, we realized early on that we wanted to use our powers for good and not evil. We operate with heart, and take our leadership seriously, as a responsibility not to be misused- which is why we expect our customers to do the same. We loathe unwanted messages, and we hate spam just as much as you do. That's why we DO NOT allow our customers to send political, sales, promotional, or charitable contribution messages.

Instead, we encourage our customers to send messages that recipients want to receive. For example, appointment reminders, emergency notifications, payment reminders, or event updates.

Doing the right thing even when no one's looking

These types of messages aren't necessarily illegal, but we strongly believe that they are not the calls and texts that people prefer to get. Everyone can relate to annoying phone calls throughout the day, or text messages from companies you don't know.

As part of our policy, we also require you to have consent from your customers to send messages. When comparing mass texting services, you'll find that many have policies against SPAM, but that's usually just some fine print stating that it's your organization's responsibility to follow best practices. In reality, they want your business no matter what - they don't want to say no or be responsible.

Why are we different? We say, "no, you're not a fit for us" to hundreds of customers every month. While that certainly means we're missing out on some revenue, it's the right thing to do when you care about making a positive impact.