Communication can be costly in time and money. For many organizations, the resources just aren’t there to provide all the communication necessary to keep a large following informed.
Churches and other religious institutions, are such types of organizations that may suffer the most from limited funds and resources. They may not have all the necessary time, staffing, or money to communicate all the operational business that occurs on a daily basis. With work falling on the shoulders of volunteers, communication may fall short.
Thanks though to technology, churches and other religious organizations can make vast improvements in the speed and ease of communication. When communication with congregations needs to be made on a variety of church related functions — from community outreach, to fundraising, bible study, choir, childcare, and the like, using a church texting service is a simple answer to a complicated communication question. Organizations can also look to church management software for technology assistance.
Probably the group that most utilizes smart technology, youth groups would benefit greatly from mass texting. Not only could youth leaders and other organizers use mass text messaging to communicate with parents, they can send the exact same messages directly to the youth who are already savvy to smartphones as well.
No matter how big or small the youth group, having a text message to serve as a reminder about upcoming meeting times, trips, outings, fundraisers, and community outreach would be an easy way to communicate that would serve busy youth well. These texts can also be used to give youth members last minute reminders about important upcoming to-dos.
Fundraising is a vital and consistent part of community outreach for most churches and religious organizations. But, often congregation members find themselves either too busy or too shy to fully engage in projects like these.
Members who may not have the time to contribute to a bake sale, or for the help needed at a fundraising car wash, may feel some satisfaction if they can at least contribute monetarily. Fundraising through mass texting services allows congregation members to participate in fundraising easily by contributing on the go.
Virtual Word Of Mouth
Church goers once depended on the announcements portion at Sunday worship to stay up to date with all the upcoming events for the church. Or, if they missed a Sunday, they reached out to a fellow member for the information. Now, with such busy schedules, multiple commitments, and an increasing number of children’s extracurricular activities being scheduled closer and closer to worship times, relying on Sunday morning announcements isn’t always realistic.
With mass texting, important upcoming events can be communicated to every member of the congregation, so that everyone stays informed regardless of their attendance rate. This is especially useful too because the information sent via text can be forwarded on easily to family members and friends of the church who may not yet be on the distribution list.
A Sense Of Closeness
Depending on the size and activity of the church or religious organization, a congregation can consist of many complicated moving parts, all working together for the common good.
Sometimes within all the organized chaos, becoming disconnected with other members of the church can be unavoidable. Mass texting allows instant and direct communication between all members so that those coordinating those moving parts don’t feel as inaccessible as they could otherwise.
Leaders and coordinators in the church or religious organization can also use mass texting as a way to communicate prayer requests, concerns of other members, and messages of inspiration not just on Sundays but any day of the week. Mass texting can help bring church into members’ daily lives, instead of waiting for Sunday.
Probably one of the best benefits of mass communication is the ability to get the word out quickly about changes and cancellations. Members can throw away their phone trees, and not worry about making sure they connect with the next person on the phone chain to spread the word. With mass texting, the short notice cancellation or change in meeting time and place is instantaneously conveyed to anyone who needs to know.
And, by segmenting mass texting into subject specific texting groups such as choir, youth group, children’s church, community outreach, staff, and fundraising groups, the right people can see the appropriate messages without spamming the rest of the church congregation.
Just like any other institution or business, churches and religious organizations need to know how they’re doing — what they are doing right and what they need to improve on — from their congregation’s point of view.
Comment cards can be effective, but an even more direct method that results in instant feedback is mass texting. Churches and other religious organizations are able to customize requests for feedback depending on the occasion, the service, or the need.
The type of feedback requested can change as often as the church needs it to, and it can be delivered on a regular basis so that the leaders know at any given time how they are doing in a particular area, and what they need to continue to improve upon.
Mass texting by the church or religious organization can serve as an extension of content delivered by email. For example, many churches send out a monthly newsletter. Mass texts can serve to highlight the most important parts of the newsletter, and remind congregation members to open their email to read the details. Texts can be sent out notifying members of changes to the church website, especially if the site contains information that members rely on daily.
Mass texting can do a lot to help a church or other religious organization keep their members organized and informed. From text reminders about upcoming events, to notifications of changes in meeting times or places, inspirational messages, mobile fundraising opportunities, and feedback requests, mass texting is a great way to streamline a multi-faceted ,constantly changing worship environment, so they can remain doing what they do best - working for the common good.
Ron Kinkade is the Head of Marketing at Text-Em-All, an automated calling and mass texting company that provides solutions for small and medium-sized businesses, large corporations, membership organizations, community groups, and individuals. Ron has more than 20 years of experience with a proven track record of success. Ron enjoys bass fishing, beach vacations, and spending time with family.