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SMS analytics guide: Track marketing ROI & engagement
Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...
Free SMS campaign calendar templates to plan your year
Planning SMS marketing campaigns without a clear schedule leads to missed opportunities, over-messaging, and frustrated subscribers. You might send three promotional texts in one week, then go silent...
How ROI proves SMS marketing isn't just trendy — it's profitable
Every marketing dollar needs to work harder these days. While many marketers chase the latest social media trends or dive into complex attribution systems, SMS marketing quietly delivers some of the...
How to set up effective holiday SMS campaigns
September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...
Cold recruiting texts: Are they a violation and will they get blocked?
You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this:
AI-powered SMS marketing: Trends, tools, and strategies for success
Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...
10 SMS Holiday Marketing Ideas to Use in 2025
The holiday season presents a golden opportunity for businesses to engage with their audience through SMS marketing. With its high open rates and instant delivery, SMS is an incredibly effective...
Best practices for boosting customer satisfaction with text alerts
Your phone buzzes. You glance down expecting another spam message, but instead, it's your doctor's office reminding you about tomorrow's appointment. You actually feel... grateful? That's the power...
How to ask customers for reviews via text message
You just wrapped up another successful job. The customer seemed happy, shook your hand, and said they'd definitely recommend you to their friends. Fast forward three weeks, and... crickets. No...