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Messages that Matter

SMS Keywords: How They Work and How to Use Them

It’s hardly a secret that text messaging reigns as the preferred form of communication around the world. In fact, 91% of consumers say they’d like to engage with businesses via text, while 90% of people already turn to text to communicate with...

MMS Marketing 101

MMS Marketing 101

They say a picture's worth a thousand words — and when that picture is delivered to customers via Multimedia Messaging Service (MMS), it may also be...

Black Friday: SMS Marketing Best Practices + Templates

Black Friday SMS Marketing Best Practices + Templates

Once a year, shoppers across the nation get ready for an epic day of discounts, deals, and doorbusters. Black Friday is America’s biggest, busiest...

What Is Text To Join and When Should I Use It?

The verdict is in: No form of communication is as convenient and effective as texting.

8 Internal Communication Channels to Optimize Your Business

Internal communications refers to how information is distributed throughout your organization. Maintaining streamlined and open communication...

18 Appointment Reminder Text Templates + Tips

18 Appointment Reminder Text Templates + Tips

Appointment no-shows disrupt schedules, decrease productivity, impact revenues, and can seriously drain company resources.

The Best Times to Send an SMS Blast for Max Engagement

The Best Times to Send an SMS Blast for Max Engagement

Timing is important when sending mass messages. If you send your messages at the wrong time, you risk catching your recipients when they’re...

Alumni Engagement Best Practices & Strategies

Alumni Engagement Best Practices & Strategies

Alumni engagement is more than just a metric to measure; it’s a reflection of the relationship between graduates and their alma mater. Beyond that,...

12 Business Texting Etiquette Rules to Remember

12 Business Texting Etiquette Rules to Remember

The convenience and speed of business texting make it a useful asset for quick conversations, urgent messages, and reminders. However, just like any...

Text Messages for Hurricane Safety (+ Templates)

Text Messages for Hurricane Safety (+ Templates)

Effective communication during hurricane season is critical, and it’s important to be prepared so that the weather doesn’t catch you off guard....