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A well-built SMS subscriber list is one of the highest-ROI assets a business can own. Marczyk Fine Foods — a specialty grocer in Denver — texted 150 opted-in customers about a cherry pie special before the Fourth of July. They had one pie on order before the text went out. Thirty-six hours later, they had 36. That's the difference between a list you built intentionally and a channel you're not...
It's Monday morning, and your team is already handling dozens of appointment confirmations, schedule updates, and follow-up messages. Customer service reps are typing the same reminder texts over and...
Sign up and register now for free to prevent delays in emergency communication. Emergencies don’t wait for email. When a storm shuts down power, a chemical spill forces an evacuation, or an IT...
Communication has changed a lot since carrier pigeons and smoke signals. Today, email and text messaging lead the charge in how organizations connect with their audiences—whether you're sending...
Ever wonder if your text messages are actually working? You're not alone. SMS analytics take the guesswork out of text marketing by showing you exactly how your campaigns perform, from delivery rates...
An SMS campaign calendar is a schedule of every text you plan to send, to which group, and when. It keeps you from texting three times in one week and then going quiet for a month, and it shows you...
Every marketing dollar needs to justify itself. SMS marketing consistently delivers some of the highest returns in digital marketing, but many businesses still rely on gut feelings rather than actual...
September arrives, and while most businesses are still focused on back-to-school shopping, forward-thinking marketers are already planning their holiday strategy. The holiday season presents a unique...
You know the drill. You've got positions to fill, deadlines breathing down your neck, and a database full of phone numbers from job boards. So you fire off texts like this:
Remember when sending a text message to your entire customer base meant manually typing each number and hoping for the best? Those days feel like ancient history now. We're living through a marketing...
