Mass texting has become one of the fastest and most reliable ways for businesses to communicate with customers, employees, and communities. To use it effectively, it's important to understand the two primary ways text messages are sent: Short Message Service (SMS) and Multimedia Messaging Service (MMS). Both options have distinct strengths, costs, and use cases. In this guide, we'll break down...
Here's something to think about: you check a text message on your phone within minutes, but those 47 unread emails in your inbox sit there for hours. This immediate response shows the real power of...
It's 7:23 PM on a Tuesday, and you're settling in to watch your favorite show when your phone erupts with that unmistakable emergency buzz. The message reads: "Tornado Warning for your area until...
You know that feeling when you're toggling between your texting platform and your CRM, copy-pasting phone numbers, and wondering if there's a better way? There is. SMS CRM integration takes your...
Do you ever pull up your sent messages and realize they all sound identical? If you're sending text after text that reads like a robotic appointment reminder, you're probably wondering why engagement...
Remember when texting was just for making weekend plans with friends? Fast forward to today, and SMS has become one of the most powerful ways businesses connect with customers. But here's the thing:...
Every organization faces the same tension: how do you reach customers without crossing legal or ethical lines? The Telephone Consumer Protection Act (TCPA) sets the ground rules for responsible...
The texting industry is seeing an increase in account breaches where attackers gain access to accounts and send unauthorized messages. Attackers look for weak points such as shared usernames and...
Your phone buzzes. It's a text from your dentist's office: "Hi Sarah, this is Jenny from Bright Smiles. I noticed you missed your cleaning appointment yesterday – life happens! Want to reschedule for...
Every few years, we step away from our day-to-day work so we can reset as a company and focus on what guides us. Our trip to Chattanooga carried even more weight because it also marked our 20-year...
