The Ultimate guide to becoming a verified sender
10DLC Registration, Toll-Free Verification, & SMS Compliance
Wireless carriers are taking aggressive actions in the fight against spam by mandating that all message senders must register their brand and campaigns. Updated guidelines have been introduced for local numbers, or 10DLC (10-digit long codes), and toll-free numbers. Read below to see how Text-Em-All is keeping registration simple and free for our customers.
Why is registration now required?
The FCC has been pushing wireless carriers to fix the problem of spam (both calling and texting) for more than a decade. The major carriers (AT&T, Verizon, and T-Mobile) introduced registration as a solution to reduce spam. In the past, many marketers used five or six-digit short codes for mass texting campaigns. These short code numbers were often shared by thousands of senders, some who acted irresponsibly but also making it hard to identify spammers.
As 10DLC (local number) and toll-free number texting expanded over the past few years it provided a faster and less expensive way for spammers to send messages. A2P, or application-to-person messaging, solutions were embraced by developers who could easily connect to message aggregators with open APIs to send hundreds of millions of spam texts every day.
How do I register or verify my text number?
Text-Em-All will automatically provide a toll-local text number to new accounts so that organizations can begin sending messages right away. You'll be prompted within our application to register your text number, whether it be a toll-free number and/or start the process of 10DLC registration.
At Text-Em-All we've focused on making the process simple and registration takes only a few minutes to complete. Once submitted, our customer experience team will keep you in the loop every step of the way.
A few things you'll need for 10DLC registration:
Text-Em-All Tip: You can find all the information you need on your W9 or IRS Tax Letter.
- Create a free account with Text-Em-All and we'll automatically assign you a local or toll-free number at no cost.
- If you plan on sending more than 2,000 messages per day you'll need to register as a high volume sender.
- We'll submit your registration information and confirm your status. Local number registration takes a few days, while toll-free registration can take 4-6 weeks on average.
- Once approved, your status will dictate message delivery speed and daily limits, reduce the number of false-positive blocks, and help improve the deliverability of your text messages.
We're making registration easy
Registration has a variety of one-time (up to $45) and recurring fees (up to $10/month) associated with the process. Most services pass these fees directly to customers, not us.
The registration ecosystem is complex. Multiple organizations exist between the sender and recipient, not to mention fees, scoring, vetting, filtering, and approval. We've created a process that takes just a few minutes to complete, and our team will keep you updated every step of the way.
Wireless carriers have gotten serious about spam, hence registration. We've seen a significant increase in the number of blocked messages for our customers. Many of these blocks are "false positives" triggered by filters carriers are putting in place. Regardless, once a block occurs, the text number cannot send further messages until the issue is resolved. Our teams have been able to resolve 80% of blocked messages and most within 24 hours.