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CASE STUDY | MARKETING

Marczyk Fine Foods increases sales by 30% with Text-Em-All

Marczyk Fine Foods discovered the power of visual messaging, turning food photos into sales and building stronger customer relationships with strategic communication.

Leveraging untapped potential to achieve lasting results

30%

SALES INCREASE ON LOBSTER ROLLS

36X

INCREASE IN PIE PRE-ORDERS

100%

CLEAR COST TRANSPARENCY

PROBLEM

Limited reach, missing connections

When you're selling gorgeous, artisanal food, words alone don't do justice to what you're offering. Before using Text-Em-All, Marczyk Fine Foods faced several challenges figuring out how to make their messages impactful and truly connect with their customers.

When they met with the Text-Em-All team for the first time, we helped them develop a strategy to make their campaigns count using MMS. 

Their old SMS-only approach couldn't showcase the visual appeal of their specialty items like fresh lobster rolls or house-made cherry pies. Without images, customers couldn't see what made these items special or feel that immediate craving that drives purchasing decisions.

We also showed them how our pricing is fully transparent, which was new for their team. Their previous provider lacked fee transparency, which made seeing the true cost of each text difficult. 
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We increased sales by 30% using MMS through Text-Em-All. That was the most successful lobster roll weekend we've had in the few years I've been here.

Jimmy C., Marczyk Fine Foods

SOLUTION

MMS and two-way messaging transform customer connections

Text-Em-All's MMS capabilities gave Marczyk Fine Foods exactly what they needed to showcase their beautiful, artisanal products and connect with customers on a deeper level.

The visual power of MMS meant customers could see mouth-watering photos of specialty items like lobster rolls and fresh-baked cherry pies, creating that immediate desire that drives foot traffic and sales. Instead of trying to describe delicious food through text alone, Marczyk's could now show customers exactly what awaited them.

The two-way messaging inbox also opened up real, back-and-forth conversations with customers for the first time. While Marczyk's hasn't used two-way communication quite yet, they're excited about the possibility of engaging with customers by responding or using our auto-reply features.

 
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We saw great results from our 4th of July campaign. Prior to texting our customers, we only had 1 cherry pie on order, but 36 hours after the text campaign, we had 36 pie pre-orders!

Jimmy C., Marczyk Fine Foods

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RESULTS

Visual Messaging Creates Record-Breaking Results

The results spoke for themselves. Marczyk's Memorial Day lobster roll campaign generated a 30% sales increase over the weekend, making it their most successful lobster roll promotion in years.

But the most impressive results came with their cherry pie campaign. Before sending their MMS message, they had exactly one pie on order. Just 36 hours after the visual campaign went out, they had 36 pie pre-orders — a 3,500% increase that proved the power of showing customers what they're missing.

But MMS isn't the only way Marczyk is seeing success with Text-Em-All. In August, the team sent a well-timed and well-written SMS for a burger and scholarship event, which resulted in them selling over 400 burgers in 2 1/2 hours. The event raised money to contribute to a scholarship fund for one of their food partners, Niman Ranch.

The impact of these campaigns goes beyond the individual items or events. As Rob J., Marczyk's CFO, noted, "We're a smaller organization, and it really helped add a lot of traffic, which was great. If they come into the market, they're not just going to buy that lobster roll; they're also going to get other stuff while they're there."

Marczyk Fine Foods joins a long list of satisfied Text-Em-All customers

On average, Text-Em-All has helped organizations achieve results like:

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TEXT MESSAGE OPEN RATE

0%

IMPROVEMENT IN CUSTOMER SATISFACTION

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MORE EFFECTIVE THAN EMAIL

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