SMS marketing for ecommerce brands that want customers to act

Frequently asked ecommerce SMS marketing questions

• How much does ecommerce SMS marketing cost?

  Text-Em-All offers pay-as-you-go pricing starting at a few cents per message, with no long-term contracts. Monthly plans are also available. You can create a free account and send test messages before committing to any paid plan.

  Learn more about our pricing.

• How is SMS marketing different from email marketing for ecommerce?

  SMS messages are read within minutes of delivery, while most marketing emails go unopened or get filtered to promotions folders. SMS requires explicit opt-in consent from each recipient, which means your list is smaller but your audience is higher intent. For time-sensitive offers and transactional updates, SMS consistently outperforms email on open and response rates.

• What kinds of messages can ecommerce brands send with Text-Em-All?

  Ecommerce brands use Text-Em-All for promotional messages like flash sales, discount codes, and product launches, as well as transactional messages like order confirmations, shipping updates, and delivery notifications. Two-way texting is also available for brands that want customers to reply directly with questions or feedback.

• Do I need customers' permission before texting them?

  Yes. Promotional SMS messages require prior express written consent, meaning customers must actively opt in — by checking a box, texting a keyword, or signing a form — before you can send them marketing texts. Transactional messages like order updates require express consent. Text-Em-All's compliance tools help you manage opt-ins and opt-outs from your first send.

• How do I grow my SMS subscriber list for my ecommerce store?

  The most common opt-in methods for ecommerce are website signup forms, checkout page opt-in checkboxes, keyword campaigns where customers text a word to subscribe, and in-store signage. Every opt-in method must clearly disclose what customers are signing up for. Text-Em-All supports all standard opt-in collection methods and handles opt-out management automatically.

  Learn more about how to get contacts to join your group.

• Is SMS marketing worth it for small ecommerce businesses?

  SMS marketing works at any list size. A small ecommerce brand with 500 opted-in customers and a relevant offer will see better returns from a targeted SMS broadcast than from a mass email to a cold list. For example, one Text-Em-All customer saw a 59% open rate for their SMS campaign vs. a 0.04% open rate for their email campaign.

  Pay-as-you-go pricing means you only spend what your volume justifies, with no monthly minimums required.