- Integrations
- Retail POS
- ECRS CATAPULT
The Integration
Your loyalty data, ready to send
The CATAPULT integration connects your ECRS point-of-sale system directly to Text-Em-All. Customer groups you've built in CATAPULT — by purchase history, loyalty tier, or opt-in status — sync automatically into Text-Em-All, ready for targeted SMS and MMS campaigns. There's nothing to export and nothing to upload.
Carrier registration handled
Text-Em-All manages 10DLC registration on your behalf at no additional charge, so you can focus on selling instead of paperwork.
Collect consent at the POS
Cashiers can trigger an opt-in request at checkout, or shoppers can opt in through WebCart online. Every yes is documented express written consent.Up and running in three steps
The integration connects at the API level between CATAPULT and Text-Em-All. No middleware, no manual setup between sends.
01
Confirm your licenses
The integration requires a Passport API license and CATAPULT Proxy Service from ECRS. Our team can walk you through what's needed and connect you with the right ECRS contact if you're not sure where you stand.
02
Connect your accounts
Text-Em-All receives an API key from ECRS to authorize the integration for your store. We handle the technical handshake — you don't need to exchange files or configure anything manually.
03
Send targeted campaigns
Your CATAPULT customer groups appear in Text-Em-All and stay current automatically. Build a campaign, pick your segment, and send — or schedule it in advance and let it run.
The messages your shoppers actually want
Text messaging works for grocery and specialty retail because it's fast, personal, and lands on the device your customers already check. When the message is relevant, response rates follow.
Retailers using the CATAPULT integration don't spray the same offer to everyone. They target loyalty members about points expiring, send weekend specials to high-frequency shoppers, and welcome new opt-ins with a first-visit offer — all using segments that already exist in CATAPULT.
- Weekend specials and flash sales
Send a Friday afternoon text to loyalty members about a limited-time offer. One campaign at Marczyk Fine Foods moved 173 units in a single weekend. - Loyalty program updates
Notify shoppers when they've reached a new tier, when points are about to expire, or when a reward is ready to redeem. - New opt-in welcome messages
Automatically follow up when a shopper opts in at the POS — confirm their enrollment and deliver an immediate incentive to return. - Product arrivals and restocks
Let specific customer segments know when a requested item is back or a new product hits the shelf. - Birthday and milestone offers
Use loyalty data to trigger personalized messages at moments that matter — birthdays, anniversaries, shopping milestones.
What you need to know before connecting
| Spec | Details |
|---|---|
| Integration type | Native API connection via CATAPULT Proxy Service — no middleware required |
| ECRS licenses required | Passport API license + CATAPULT Proxy Service (both purchased through ECRS) |
| LoyaltyBot | Not required to activate the integration, but strongly recommended — it's how CATAPULT automatically keeps your customer groups and loyalty data current |
| Contact sync | Automatic — CATAPULT customer groups push to Text-Em-All in real time; opt-ins and opt-outs sync both directions |
| Consent collection | At POS via cashier-triggered opt-in request; via WebCart online checkout; or via keyword-based text opt-in |
| Consent type | Express written consent (TCPA-compliant) — the shopper's text-back "yes" constitutes written consent even when the interaction starts verbally |
| Carrier registration | Text-Em-All handles 10DLC registration on your behalf at no additional charge; most registrations process within 1–2 business days |
| Message types | SMS (text) and MMS (images, video, vCard) |
| Pricing model | Pay-as-you-go credits or monthly plan — no long-term contracts |
| Setup time | Varies by ECRS license status; our team guides you through every step |
Questions about ECRS licensing costs? Ask our team — we can connect you with the right contact at ECRS.
You can't just text everyone. Here's how you build a list you can.
SMS marketing requires express written consent before you can send a single promotional message. That's not a technicality — it's the foundation of a program your shoppers will actually welcome.
The CATAPULT integration makes consent collection a natural part of the checkout experience, not an afterthought. Every opt-in is documented. Every opt-out is honored immediately. Your list grows with people who actually want to hear from you.
- Weekend specials and flash sales
Send a Friday afternoon text to loyalty members about a limited-time offer. One campaign at Marczyk Fine Foods moved 173 units in a single weekend. - Loyalty program updates
Notify shoppers when they've reached a new tier, when points are about to expire, or when a reward is ready to redeem. - New opt-in welcome messages
Automatically follow up when a shopper opts in at the POS — confirm their enrollment and deliver an immediate incentive to return. - Product arrivals and restocks
Let specific customer segments know when a requested item is back or a new product hits the shelf. - Birthday and milestone offers
Use loyalty data to trigger personalized messages at moments that matter — birthdays, anniversaries, shopping milestones.
Talk to the team that knows CATAPULT
Cory and Manuel work directly with ECRS retailers and know exactly what it takes to get the integration running for your store. Whether you're just getting started or already have your ECRS licenses in place, reach out and they'll walk you through next steps.
Get in touch
Tell us a little about your store and we'll follow up within one business day.
Resources for ECRS retailers
This collection of resources is designed to help retail stores establish a successful SMS marketing program.
Texting for retail
How grocery and specialty retailers use SMS to drive traffic and move product.
SMS opt-in compliance for retail stores
How to collect consent at the POS, online, and in-store — and what's required before you send.
Convert your email list to text subscribers
Already have a customer list? Here's how to move your best contacts to SMS properly.
SMS ROI calculator
See what a targeted text campaign could mean for your store's revenue.