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Messages that Matter

Brad Herrmann

Articles by

Brad Herrmann

Brad Herrmann is the founder and president of Text-Em-All (formerly Call-Em-All), an automated calling and mass texting company that provides solutions for small and medium-sized businesses, large corporations, membership organizations, community groups, and individuals. Brad is a graduate of Texas A&M University.

The Simple Guide to Text Registration

Spam SMS is a common issue that can hinder effective customer engagement and negatively impact your brand reputation. To protect consumers’ rights, a new government regulation was recently created to...

long code vs short code: your texting options explained

Long Code vs. Short Code: Business Texting Options Explained

With Americans sending and receiving an average of 32 messages daily, mass texting has become indispensable for business communication. Whether sending employee communication, order updates, or...

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Big changes are coming to business texting

Spam is changing life as we know it. From how businesses structure their messages to sound more trustworthy to consumers being overly cautious when they receive a text, email, or call, the...

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Changing Our Name, Employee Ownership, and Lasting 100 years

We will celebrate our 15th anniversary on July 5th. In 2005, we set out to build the kind of company that we’d like to work for, and Call-Em-All has grown to be far more than we ever anticipated....

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Pricing Increase To Your Monthly Plan

Today, Call-Em-All is announcing our first price increase since we began business in 2005. This increase will affect just 15% of our monthly subscription accounts - there is no change to our...

Introducing Text Message Opt-Outs Using Machine Learning

When your well intentioned mass text lands in the wrong mailbox you can face a barrage of replies that range from the polite to the profane. Many people reply to the text with a simple request to be...

The Silver Lining In It All

Earlier this week, we shared some of our concerns with the FCC’s latest robocall regulations. Today, I’d like to share some of the good things we see coming out of Washington.

Not All That Glitters Is Gold

The FCC recently released new regulations that affect automated calling and texting services like Call-Em-All. I previously wrote that we feel the current regulations are doing a pretty good job of...

Hi... This Isn't Rachel From Cardholder Services

I think every American with a phone has received a call from “Rachel with cardholder services.” If not Rachel, you've probably received an automated call letting you know that you've won a free...

TCPA Changes Go Live

This week, new regulations regarding the FCC’s Telemarketing Consumer Protection Act (TCPA) went into effect. We’ve received calls and questions from clients, and you may have received text messages...