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Messages that Matter

How to Reduce SMS Opt-Outs: 8 Helpful Strategies

Reaching your audience in the palm of their hand through texting is a valuable tool. However, if you’re receiving many opt-outs, it’s likely your messages aren't providing value to your customers, and it may be time to re-think your mass texting strategy.

What is Considered Confidential Information in Mass Texting?

Mass text messaging is a powerful tool that keeps businesses connected with their audience in real time. But, with great power comes great responsibility, especially when it comes to protecting...

interview reminder text

How to Reduce Interview No-Shows with Reminder Texts

Recruitment is a dynamic process filled with highs and lows. One significant challenge that recruiters often encounter is the frustration of interview no-shows. No-shows can throw a wrench into the...

employee ownership

It's Official! Here's What Employee Ownership Means For You

Over the past few years, we’ve been working toward a major milestone that will preserve our culture and ensure our customers, community, and employees continue to benefit from our success - Become...

Unblock Your Communication: Overcoming Carrier Filtering

Unblock Your Communication: Overcoming Carrier Filtering

The frustration of having your text messages blocked is not just inconvenient; it can be detrimental to businesses relying on timely messaging. As we explored in our previous blog post, "Why Aren't...

Mastering the Art of Talent Attraction and Retention

One of the most important skills to have in today’s business world is the ability to attract and retain top talent. Organizations that excel in these areas often enjoy higher productivity and...

How to Leverage SMS for Candidate Relationship Management

When your candidate is interviewing with multiple companies at once, how do you stand out? One of the most strategic ways to stay ahead of the competition is to build and nurture intentional...

Prevent Candidate Ghosting With Automated Texting

Are your potential hires vanishing into thin air during the recruitment process, leaving you in the dark? If so, you might be experiencing candidate ghosting.

texting vs. calling which method is more effective

Texting vs. Calling: Which Method Is More Effective?

Communicating with your contacts might seem relatively simple. But how do you know if you’re using the right messaging method? Whether you’re a staffing agency sending out job listings or a church...

how to measure and improve your delivery rate

SMS Delivery Rate: How to Improve Reliability in 2026

How To Measure And Improve Your SMS Delivery Rate When you send an important text message, you expect it to reach your audience, but that doesn’t always happen. Messages can fail due to carrier...