When disaster strikes, there's often no time to formulate a communication plan on the spot. Whether you’re a business owner or an individual, it’s a good idea to formulate an emergency plan with your friends, family, or co-workers to ensure everyone stays calm in the midst of a catastrophe. One of the best ways to do this is by deciding on the communication method your group will use to contact each other.
Amid chaos and disaster, there's nothing like hearing someone's voice, and frenzied individuals often attempt to make phone calls to loved ones. Unfortunately, phone calls during a disaster are often dropped due to the influx of calls in addition to the amount of bandwidth each call uses. Luckily, text messaging is an easy, reliable way to get in contact due to the low amount of bandwidth each message uses, and mass texting is a great way to quickly get in contact with large groups with the press of a button.
At Text-Em-All, we take pride in being able to provide a valuable service that helps so many people communicate during an emergency. Whether an organization needs to reach 10 or 10,000 people, using a fast and efficient text-based communication system will help keep people safe, informed, and prepared for when situations take a turn for the worse.
Here are 6 benefits to using mass texting in an emergency situation:
1) More Reliable Than A Voice Call or Video Chat
In an emergency situation where cell networks can easily get flooded, it's often easier to communicate with contacts by text messaging than voice calls. According to Brough Turner, a communications engineer, "Cell phone companies transmit SMS messages on a control channel set aside for network operations rather than on one of the channels designed for voice traffic. The control channel is the wireless channel used to set up and disengage a call, so a text message might make it through even when a network's voice channels are too overloaded to handle additional calls." This means that your contacts are much more likely to receive messages through text than through voice calls.
2) Higher Open Rates
In the United States alone, the number of smartphone users is estimated to reach more than 300 million by the end of 2022. This technology has absolutely become a cornerstone in our society, and regardless of message notifications, individuals check their phones on average every 15 minutes. With this in mind, it’s not surprising that text messaging boasts a very high open rate of 98%, and it’s easy to see that this channel of communication will help you get the most eyes on your message. In addition, many people prefer texting vs calling.
3) Contact Higher Volumes of Contacts Simultaneously
With mass texting, you can contact high volumes of people simultaneously, unlike group text messages that are limited to between 10-32 mobile phone numbers. Especially for businesses and organizations, reaching all your contacts simultaneously is a big deal and something that you’ll want to be set up in case of emergency.
4) Confirmed Delivery with Text Delivery Receipts
Especially in an emergency situation, it’s very important to verify that your message was delivered successfully. What if a phone was unreachable? What if your message was sent to the carrier but didn’t make it to the handset? By providing detailed delivery results for your text broadcast, you know exactly who has seen the message and who needs to be contacted again.
5) Text Templates Save You Time
Instead of wasting time creating a new message when an emergency situation arises, you can save time by using a ready-to-go text template. Templates allow you to create and share stored text messages so you can reuse a text message at any time.
6) Provides an Opportunity for Contacts to Give An Immediate Answer
Text-Em-All features a two-way text messaging feature called Conversations, which allows your contacts to reply back to your text message if they need to. Studies show that people are more likely to respond to a text message than a phone call. In an emergency situation, texting allows people to respond immediately that they are safe.
Kaitlyn Orred is the Digital Marketing Specialist at Text-Em-All, a mass texting and automated calling company that provides solutions for small and medium sized businesses, large corporations, membership organizations, community groups, and individuals. She has 7 years of experience in content creation, and you can catch her practicing yoga, curling up with a great book, or hiking with her Mini Aussie, Koda.