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Messages that Matter

Kaitlyn Orred

Articles by

Kaitlyn Orred

Kaitlyn brings her passion for clear, impactful communication to her role at Text‑Em‑All, where she powers SMS marketing content that matters. With over 7 years in digital marketing, she crafts messaging strategies rooted in authenticity, SEO, and usability. Her recent articles—covering topics like reducing patient no-shows, comparing RCS vs SMS, and optimizing omnichannel engagement—help businesses connect thoughtfully through SMS marketing. Kaitlyn’s approach reflects Text‑Em‑All’s values of compassion and excellence, making complex messaging topics accessible and actionable. You can catch her playing at the park with her husband and daughter, curling up with a great book, or cooking food for friends.

work life integration

How Work Life Integration Can Strengthen Your Workplace Culture

When the COVID-19 pandemic took hold of the United States in March 2020, employers and employees around the country scrambled to restructure the way they worked. The work/life balance strategy that...

How mass messages were sent in 2021

Top Ranking Mass Messaging Topics of 2021

While not quite as unprecedented as 2020, 2021 saw the novel continuation of the COVID-19 pandemic. However, this year offered a welcome addition - hope. Organizations around the world turned to mass...

2021 new releases

New Features: 2021 in Review

We're crazy about keeping things simple which is why we approach innovation very intentionally. We have a very clear view of who our customers are and what problems they are trying to solve with...

man talking on the phone

How to Choose a Professional Text Messaging Solution

Finding a professional texting solution that’s right for your business can be tricky. Weeding through the variety of features and benefits available for each individual service is exhausting, and...

text messaging in construction

Text messaging in construction: Boosting safety and efficiency on the job site

The construction site is buzzing—heavy machinery whirrs, crews hustle to meet deadlines—when a severe storm warning comes through. Within minutes, a text message lands on every crew member's phone....

Why Property Managers Should Use Conversational Texting

As a property manager, you are likely the sole point of contact for tenants when they have queries or things go wrong at their homes or commercial premises. Property managers deal with a variety of...

Text Message Privacy Laws: What Schools Need to Know

Mass messaging and SMS conversations can be an effective tool for nearly every school, college and university. The medium allows educational institutions to communicate with current students and can...

How to Increase Utility Company Customer Satisfaction

Utility companies need to do everything in their power to make sure that their clients are satisfied. If you do a bit of digging online, you will see that there are many complaints from customers...

How to Improve the Recruiting Process for Staffing Firms

For staffing and recruitment firms, time is money. Being able to fill available positions quickly is essential to success. These types of businesses need to be able to reach candidates fast to move...

graphic that says employee benefits

12 Benefits That Make a Positive Impact on Our Employees

We know that employee satisfaction is essential to a company's overall success, which is why Text-Em-All is a people-first business. For us, that means paying well so that employees can not only...