Under the FCC rules, you can send emergency messages (like a utility outage or weather emergency) to anyone.
The subscriber's release of their telephone number to you provides consent for messages. For example, if you supply your number while applying for a job, you are consenting to messages related to your job.
The same simple logic applies when giving your number to a school, church, employer, or business you work with.
Many clients use Call-Em-All for friendly collection reminders and service interruption warnings. These types of messages fall under the same category as "Informational Messages." But, when an account has been canceled and/or third-party debt collectors get involved — it gets more complicated, and we don't want any part of it.
The rules are different for marketing messages. But, since you know that Text-Em-All doesn't allow our service to be used for these — we don't need to get into it! Consent can get tricky, so we always recommend that you speak to a Customer Experience team member before sending messages.